Many entrepreneurs succeed in launching their eCommerce businesses. But keeping their stores afloat becomes a nightmare. Some fail terribly to grow their newly established businesses, regardless of their size.
If you are new to such a business environment, you should be in for a surprise. Competitors’ eCommerce stores may be booming, but yours may be nosediving and heading in the wrong direction. You may wonder and ask, where did I go wrong?
Well, you are right. In the eCommerce business world, there is much to learn. One key fact is that for your eCommerce store to grow, big or small, you have to market it.
There is more competition, but you shouldn’t panic. What you didn’t do is advertise your website properly to drive target traffic and a new clientele base. Ecommerce keeps growing, and your startup won’t succeed if you sit there.
There are incredible ways to help your eCommerce business grow to hold at your fingertips. Read on and learn more.
How to Grow Your Ecommerce Business
Strategies to grow an eCommerce startup vary, and you should utilize what suits your specific business needs. Some of these ideas might work for your venture, while others are not easy to implement. The good news is that there are tools to help your eCommerce store grow.
You can decide to grow your business by targeting customers in other countries or ramp up your customer services. But why stress when there are eCommerce tools to utilize and grow your business?
An eCommerce tool provides additional features or functionalities that improve the performance of an eCommerce website. These functionalities are varied and enhance different areas that make websites stand out. These could be:
- Customer data collection
- ERP system integration
- Shopping cart recovery
- Accounting automation
- Marketing
- Project management
- Competitors analysis
- And many others
Many inexperienced eCommerce store owners may not know that there is a wealth of eCommerce tools to invest in today. However, choosing the best tool for your startup is not easy. You may find it daunting if you don’t focus on the type of business you operate and specific needs to meet.
The best tool to go for should help with the daily aspects of running your eCommerce startup. Things to consider while picking the best tools may also vary. The good news? A facet like a budget will help when looking for website hosting services.
As you explore the top five eCommerce tools, consider the type of customer services you offer and room for growth. In addition, it is wise to compare the available tools as per the additional functionalities they provide.
You can take the help of top SEO companies in London to help you promote your startup because they know the best SEO tools to increase the organic visibiity of your website.
Here are the leading eCommerce tools to choose from:
1- WooCommerce
If you are looking for a standout eCommerce platform, WooCommerce ranks at the top. You will have a platform where you can grow your store hassle free. This tool is designed specifically for eCommerce stores.
It comes with a wide variety of services and features that help manage a startup. This platform has its own themes and services that your business needs to rank among the best. You have an open-source plugin you can use to keep your website in check.
The drag and drop feature helps build your store and launch it right away. You can also use the dedicated WooCommerce hosting service to keep your website functional is more rewarding. WooCommerce is completely free to us, but it’s wise to invest in a few add-ons to make your startup more competitive. Go on and create an online store you want and go beyond limitations of traditional eCommerce solutions.
2- Ahrefs
If you have been struggling with day-to-day business research, stress no more. Ahrefs is a one-of-a-kind e-commerce research tool. It is a fantastic tool that can do more than any other research tool you have in mind.
You shouldn’t have any reservations about investing in Ahrefs because:
- It makes it easy to do keyword research for as many search engines as possible.
- You can do total search traffic estimations for the top tanking pages.
- It’s easy to see your backlink growth or decline
- You can observe your click distribution for individual keywords
- You can quickly analyze your search engine results page (SERPs) history
- You can quickly evaluate the SEO content gap between you and potential competitors
- It’s effective to monitor all your website outbound links
- Get an email notification with keyword ranking improvement.
3- Google Analytics
Analytics tools are a must-have for any eCommerce store owner. Google Analytics is a number one pick among many people. Many businesses use this tool, and your eCommerce store is no exception.
Google Analytics helps track the performance of your online store and undertake general analysis. It is free to use and an excellent choice for a startup that is not ready to explore expensive alternative analytics tools.
It comes with great visualization functionalities that make it easy to undertake a few tasks. They include:
- Track landing pages
- Track website visitors and
- Their behaviors
4- MailChimp
Ready to get the word out about what services or products you are offering? MailChimp is the best marketing tool to choose. It is an all-inclusive marketing automation tool you will fall in love with from the word go.
MailChimp is easy to use, and you can find it priced on a freemium model. It has evolved from being an email marketing tool to a top-notch and reliable marketing platform. You can also integrate MailChimp with other marketing tools like Facebook and HubSpot Marketing Hub.
5- QuickBooks
Your list for the top five eCommerce platforms will be more satisfying if you look at QuickBooks. It is a business management tool that will make your online startup competitive. It effectively automates all everyday tasks and integrates well with your business.
QuickBooks makes it easy to view all your channels, sales, performance, location, and currencies. Hence, this tool makes it easy to manage every online order you get via a single and comprehensive platform.
You can also go through detailed reports, forecasts, insights, and other desired analyses to determine the performance of your eCommerce store. Most importantly, you can make necessary adjustments automatically.
Final Thoughts
Look no more if you have been searching for outstanding solutions to grow your eCommerce store. Invest in the above-mentioned e-commerce tools and grow your online business. These are incredible platforms growing in popularity and necessity and will impact your business in many ways.