As a small business, one of the most important ways to improve the odds of turning a profit is by increasing the efficiency and productivity of your business, to be a reliable competitor in this market.  Streamlining processes translates to your bottom line which matters every minute of the day.

In this article, we discuss the role of predictive dialer in small business and how justcall will deal with small business.

What is a predictive dialer?

A modern software solution that automates outbound campaigns is Predictive dialer. Traditional, manual dialing is a tedious, prone to errors method, while a predictive dialer uses advanced algorithms to predict what a working agent would do next given similar past trends of those calls. This enables the system to dial numerous numbers at once, and only connect answered calls to available agents, increasing agent talk time dramatically.  

Pros of predictive dialers for small businesses

For small businesses with limited resources, the potential benefits of a predictive dialer are numerous:

• Increased Agent Productivity: The big advantage of the predictive dialers is that they kill time agents spend on dialing numbers and wait for the numbers to connect. Connecting agents only with live calls allows them to give their 100% to the potential customers resulting in which they can handle huge calls per hour.  
• Reduced Costs: More completed calls also mean greater agent productivity and hence greater sales and revenue generation. Furthermore, if idle time is cut, you can work with less labor, which also reduces costs.  
• Improved Customer Experience: Using a predictive dialer allows them to reduce the long stretches of time in which callers listen for nothing while they await an agent. It calms you and makes a positive interaction more likely.   
• Enhanced Data Collection: Predictive dialer systems, however, come with many built in features such as call recording and data analysis. Businesses can monitor agent performance, pinpoint areas for improvement and gain useful customer behavior data.  
• Streamlined Campaign Management: Outbound campaigns can be centralized and managed with predictive dialers. Businesses can set up or schedule calls very easily, track the progress of the calls and generate reports so that the effectiveness of their campaigns can be measured.

Considering Justcall.io for Your Predictive Dialer Needs 

Justcall.io is a cloud communication platform which has a very powerful predictive dialer offering for small businesses. They offer a very easy to use user interface and the pricing is very affordable for businesses who need to streamline their outbound calling. With Justcall.io’s predictive dialer, small businesses can enjoy all the benefits mentioned above, along with:

• Scalability: You can easily adjust your volume of dialing depending on the current situation.
• Customization: Specify particular dialing parameters to ensure the highest efficiency with your campaigns.  
• Real-time Reporting: Track call volume, connection rates, and talk times, among other key metrics, to measure campaign success.  
• Integrations: Justcall.io integrates with CRM systems allowing you to streamline workforce and improve data management.  

Calculating the ROI around Predictive Dialer

The benefits of a predictive dialer are apparent but even small businesses should consider return on investment potential (ROI) before considering purchase.

 Here’s how to calculate the potential ROI:

• Step 1: Estimate the potential gain in call volume that a predictive dialer can deliver.
• Step 2: Convert your average rate, or calculate the average conversion rate for your sales calls (the percentage of sales calls that turn into a sale).
• Step 3: Calculate Increased Revenue: Increase call volume, Product Conversion Rate, Product Sale Value. With this you can have an estimate of your revenue increase potential.
• Step 4: Factor in costs: Take away the cost of the predictive dialer (and setup fees for setup and monthly for subscription) from increased revenue. This will get you a rough idea of what your ROI might be.

Things to Consider Before Installing a Predictive Dialer

While predictive dialers offer significant benefits for small businesses, there are also some crucial considerations:

• Compliance: In the U.S., before you start calling a large bunch of people, make sure you comply with all the telemarketing rules, for example the Telephone Consumer Protection Act (TCPA). They also help with being compliant, as they will automatically drop the call to answering machines and disconnected numbers.   
• Agent Training: Training agents on how to use the predictive dialer is an agency’s responsibility. That includes teaching them about how the system works and what best practices to use to make calls that have great quality for the customer.  
• Call Monitoring: Track call quality to provide a good customer experience. Agents must be overly professional and courteous during peak calling hours.   

Conclusion:

A simple cost benefit analysis can help small businesses decide whether a predictive dialer is right for them, by weighing up the costs of potential costs against possible benefits. When used correctly and responsibly, a predictive dialer can improve agent productivity, reduce operational costs and form stellar ROI.