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Functions of Packaging the Better Understanding

Boxes on a Conveyer Belt.

Packaging entertains advertisement of goods. It plays a very important role in the marketing mix.

Following are some essential details about packaging, you must know, have a look:

In marketing today, an end-user is often not required to hold bags for storing purchased items. For everything bought, packaging has been developed, and thus the purchasers find it very convenient to carry them.

Characteristics of Good Packaging:

A perfect packaging outcome in the establishment of a personal relationship between the end-users and the package. It is now known as a ‘silent salesman.’ The psychological consequences of good packaging are that the end-users feel that the developer thinks about him; his convenience is for the producer. This attitude of buyers has a far-reaching effect on the marketing of items.

A well-designed good packaging by a well-reputed company generally has the following features; for enjoying these features, go to the Stampa Prints boxes page; let’s have a look:


Good packaging has the feature of not being too hefty, nor is it of the design and size that may design inconvenience to the customers. So, convenience is the main feature of good packaging.


Packaging to be perfect must be so done that absolute security for the prevention and protection of the good is assured.


The packaging is said to be considered where it does not have any mishandling for keeping it in the almirah or refrigerator. This adaptability of packaging is, for sure, one of its characteristics.


Suitable packaging should have such a feature that it develops confidence in the customers’ minds that the contents must be of standard quality.


Good packaging indeed adds fame to the person who holds items well packaged. That is an additional feature that good packaging should have for better advancement.


A good packaging tolerates the mark of aesthetic sense. This thing adds a lot to the status of the buyers.

Advantages of Packaging:

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