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Guide to Different Types of Fundraising: Pros


In nonprofit circles, a lot has been written about fundraise modeling software over the years. The sheer number of suggestions and recommendations only makes sense, given that nonprofit organizations are built to rely on fundraising to carry out their missions and maintain their operations. 

There are various fundraisers, and there is no “one size fits all” strategy. Each nonprofit is unique. However, we have mentioned other fundraising techniques in the article and some of their benefits.

1. Phone Solicitations

Several groups have embraced telephone fundraising with different degrees of success throughout the years. 

Phone solicitations—which might range from a single staffer making a few “thank you” calls to massive telemarketing campaigns—are phone-based requests for donations. Those most likely to respond favorably to your calls should receive priority calls. 

Your chance of success increases with the number of individuals who already know you and are involved in you.

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The most intimate communication is over the phone. Gifts are often sizable when solicited over the phone. Donors will feel appreciated and valued if the process is done correctly.

Every other fundraising strategy may be supported by phone solicitation, which can increase direct mail response. It is expandable since the numbers might increase in the future. The right approach to greet and thank contributors and solicit feedback is by calling them. 

Calling donors may grow a fundraiser’s current donor base, boost donations, bring back lapsed supporters, enhance retention, and convert one-time donors to monthly donors.

2. Peer-to-Peer Fundraising

Peer-to-peer fundraising is a type of crowdfunding that uses a company’s supporters’ current networks. Each supporter/fundraiser creates a personal fundraising website where they may receive donations through peer-to-peer fundraising. 

On these pages, fundraisers contribute their voices to the nonprofit’s purpose by explaining to their networks why a particular cause is important to them. 

These fundraising events urge participants to ask their peers—friends, coworkers, and family members—for donations. The nonprofit eventually received these contributions.


Peer-to-peer fundraising gives NGOs access to a variety of supporter groups that they otherwise may not have had.

Because it uses existing donor bases and their networks, it is a successful donor acquisition technique. Since supporters donate money to the organization, it is also financially advantageous. Building social proof through peer-to-peer lending is beneficial. 

The advice of friends or relatives is more likely to be trusted. As a result, NGOs may raise money more quickly and from more donors.

3. Crowdfunding

Both for-profit businesses and nonprofits now find it a popular fundraising method. Donation-based crowdfunding works best when it is updated often, uses eye-catching photos and videos, provides incentives, and is shared via email and social media. Tell a story since that’s what drives a crowdsourcing campaign.


An organization’s campaign and brand are often promoted through crowdfunding. Potential contributors who would not have heard of a nonprofit organization may become aware of it. Crowdfunding enables businesses to combine several little gifts into one more significant sum. 

Compared to traditional fundraising, collecting gifts and building relationships with contributors also takes much less time and money.

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