Getting Facebook likes is important not only for people with personal accounts but also for business pages. Likes on Facebook are more than just an ego boost – they are a way for the owner to promote a business and become more successful.
It’s not that easy to get likes on a Facebook post, though, especially when you are just getting started. Most pages do not even have a lot of followers in the beginning, and getting a higher follower count and more likes takes a long time. This is why some pages buy Facebook likes from trusted providers instead.
If you’re looking to grow your Facebook business page by getting more followers and likes, you’ve come to the right place. Keep on reading to learn how get a lot of Facebook likes.
What Is the FB Algorithm?
The Facebook algorithm refers to a mechanism that ranks Facebook content based on views, likes, comments, shares, and other factors. It influences what users see when they browse the social media platform.
Every single thing posted on Facebook, whether it’s a photo, ad, Reel, Story, video, or something else, is evaluated by the algorithm accordingly. It is then sorted in descending order for each Facebook account, going in non-chronological order and showing people something they may be interested in.
The things you may be most curious about tend to be at the top of your search results, groups, Marketplace, or feed. This way, you do not miss anything you want to see.
The Meta team is constantly working on the algorithm to make sure people have the customized content experience that they deserve. Many things have changed over the years, with the algorithm getting ranking signals adjusted in terms of importance. Some signals have also been added and later removed.
Why Are Facebook Likes So Important for Your Facebook Page?
Lots of individuals who have a Facebook page don’t know why likes are so important. They see everyone else in a race for likes, followers, and shares, and cannot understand why.
Well, there are many reasons why your Facebook profile needs likes. Here is why you must focus on getting more likes on Facebook if you want to succeed:
You Can Influence the Facebook Algorithm
Getting more Facebook likes is a great way to influence the platform’s algorithm. Believe it or not, the number of likes your page gets can have a massive impact on how often you get featured on people’s feeds, particularly for your Facebook followers.
So, getting more likes is a priority if you don’t want to miss out on what the site has to offer.
Building Brand Trust
Your brand automatically becomes more trustworthy if your Facebook posts get more likes. Just think about it – how many times did you see a post from a page with millions of followers and thousands of likes, and trusted it more than a page with less than 1,000 likes per post?
You’re more likely to reach your target audience if you get a significant number of likes on your Facebook page, that’s why it’s so important.
Getting More Buyers
Many people find products they’re interested in through Facebook. When you get more likes, you can build a more successful Facebook marketing strategy, which allows your page to be discovered by potential customers.
How to Get More Likes for Your Facebook Posts
You need to increase your Facebook page’s engagement if you want to succeed. However, everyone knows that you can’t just get thousands of Facebook likes overnight as a new business or page. You don’t want to go around begging for likes either – it only makes people want to keep their distance.
But there are a few methods you can try out that will improve your social media marketing strategy and make sure you get the Facebook fans and likes that you deserve. Here is how to bring more likes to your Facebook page:
1. Interact with Your Audience
People who comment on a page’s posts may not always expect you to react, but they surely appreciate it. When a user has pleasant interactions with a page, the algorithm prioritizes the page. So, you can use this to your advantage.
When someone leaves a comment on any post you make, give them a warm reply. Make them feel like their opinion matters. This way, you encourage them to keep commenting moving forward.
Doing so will only make more people leave comments, thus boosting your posts and bringing more Facebook followers to your page and more likes on your Facebook posts.
On the other hand, if you ignore people, they are more likely to remain silent in the future, which doesn’t help your engagement rate.
2. Consider Personalizing Your About Section
Too many Facebook pages forget to consider the “About” section. They believe that it’s unnecessary or that Facebook users will not even look at it.
But that couldn’t be further from the truth. The “About” section makes you look more serious and trustworthy, and Facebook will be more likely to prioritize you instead of pages that don’t optimize this section. The About part of your profile should contain complete information as it helps you stand out.
To make things better, you can also optimize the section for search engines by adding relevant keywords in the description.
3. Post at the Right Time
Even though posting content is a must, it doesn’t mean you should do it at any time of the day – especially if you care about having people engage with your posts.
Now, there is no universal answer to “When is the best time to post on Facebook?” Every page is different and has a unique audience. Just because one of your competitors posts at a specific hour, it doesn’t mean you should post your content at the same time.
The best way to determine when you should make your next Facebook post is by checking user data. You will see this under the Post tab. This offers you information regarding when most of your Facebook followers are online every day.
Then, you can plan your posts for when your Facebook fans are active, ensuring that you will get more likes this way.
4. Invite Users to Become Your Facebook Followers
One of the most accessible features when you want to boost your likes on Facebook is to invite them to become followers. You can invite people that you know, such as your friends, or you can start sending notifications to people who interacted with your posts in one way or another.
Generally, it’s easier to do this after you start running store ads because the platform will sometimes notify you to start inviting people to like the page.
5. Start Running Facebook Ads
What better way to advertise your business and page if not by running ads? Facebook ads let you engage your visibility and thus see your following count grow very quickly. As a result, you’ll also see more likes on your posts.
There are different types of ads. Engagement ads let you increase your brand’s visibility, for instance. However, any type of ad has the potential to boost your like number and your following.
6. Use Relevant Photos on Your Page
People associate certain images or products with a business. With this in mind, you should choose recognizable photos for your profile and cover. They should be attractive pictures that represent your brand, as they can lead to more engagement and thus more likes.
One of the best things you can do is use your brand’s logo for your profile picture. Then, when it comes to your cover photo, you have more options. You can either show the team behind the brand, a photo of your products, or a goal that you can help your customers achieve.
It’s also crucial to pay attention to the official photo dimensions of the platform. Profile photos require square images of at least 800px by 800px. These help make sure that your profile picture is not unclear.
Cover photos, on the other hand, require 820 pixels x 312 pixels on a computer, as well as 640 pixels by 340 pixels on a smartphone.
7. Maintain Consistency
You shouldn’t post one thing and then disappear for an unknown amount of time. While posting 5 times a day is not mandatory, you should be consistent if you want followers to stick around and like your posts.
A consistent content strategy ensures you stay relevant and that fans don’t forget about you. You must always be there to grab their attention if you want them to keep liking your content and sharing it with their friends. An active business is a successful business.
Schedule posts based on how often you can make them, as well as the data you collect from your page’s activity over time. Consistency does wonders for growing your Facebook page, so don’t neglect it.
8. Boost Posts that Become Popular
Posts that became popular shouldn’t be forgotten. Fortunately, Facebook has a way to make them stay relevant. If you can afford Facebook advertising, you should also boost the top-performing posts on your Facebook page.
When your followers have engaged with these posts in the past, it’s easier to boost them. This way, they can reach more people, perhaps even users from niche Facebook groups. You’ll end up receiving more likes and fans as a result.
9. Use a Good Facebook URL
Your Facebook page URL is something you shouldn’t ignore. It may sound surprising, but it’s actually relevant to your success on the social media platform.
That being said, don’t settle for a URL made up of random letters or numbers – who will even remember that? Go for a catchy page URL instead. The customized link can include your page’s name, which makes it easier for fans to remember and makes your profile look more reliable and trustworthy.
Changing your URL is not hard – all you have to do is go to your page settings, and then your page info. You will see a section there for your company name and your URL.
10. Make Sure Your Content Is Good
Bad content will not help you get all the likes you desire. After all, users are looking for something interesting and useful when browsing your Facebook page.
Ideally, your content should be attention-grabbing. It should be engaging enough to make your followers, as well as potential fans, like your post and eventually follow your page as well.
11. Take Advantage of Stories
Stories create a sense of urgency because they are only available for 24 hours. So, unless someone sees your post within this amount of time, they are going to miss it.
Using stories can build excitement among people who’ve followed you. It’s the perfect opportunity to post things such as voting stickers, polls, and more. Not only that, but it gives users an extra chance to interact with you, which proves that you care about your audience.
12. Collaborate with an Influencer
Influencer partnerships are not uncommon. They allow companies to gain more likes on Facebook, as well as more followers. There are many ways to do this as a brand. You can reach out to someone who already uses your products or services and can promote them. Most of the time, though, you can simply look up niche bloggers.
Head to Google and search for such bloggers. Once you find someone who typically interacts with the same type of products that your company offers, you can reach out to them and ask about rates.
If the influencer is willing to become partners, you can send them a sample of your product to try. The influencer can then make a blog post about your services and invite people to like your Facebook page or post content directly on their feed. In their posts, the influencer can tag your page, which makes it easy for potential followers to find you and visit your profile.
13. Start Posting Facebook Videos
Meta makes it easy to share videos on your Facebook page. What’s even better is that posting videos or broadcasting live videos is one of the best ways to get more likes. Nowadays, if you post a live video that encourages people to have a conversation, it will appear much higher in the platform’s news feed.
The live video feature is very easy to use too. You simply have to go to your page and click on the “Live” option. Then, you follow the instructions you see on screen and you can start broadcasting.
Your followers also get notified when you post live videos, which is even better since they’ll be there to like and promote them.
Final Thoughts
Getting a lot of likes on your Facebook page may take some time. However, if you follow the tips offered here, you will be able to get more and more likes on the platform. Ensure you start implementing a good content strategy and that you give people ways to interact with your posts – this increases your chances of getting likes.