Have you started a Shopify store but cannot seem to get traffic to your site? This can be frustrating when you have spent so much time perfecting your products and getting them ready for customers to enjoy. But, there are no sales coming in.
Well, it is probably not your products that are the problem. Indeed, you have spent a lot of time on them, but you have forgotten about one thing. Optimising your Shopify store. In other words, potential customers cannot find you, and this is why your sales are down or non-existent.
The good news is that you can recover from this and turn things around. Here are some tips on how you can get your Shopify store noticed on the internet and boost your sales.
Optimise Your Product Descriptions
Have you spent a lot of time creating your product descriptions? There are many people that are guilty of rushing the description and keeping it short, so they can upload the product and start selling. But, you are missing an opportunity to get noticed online when you do not spend a lot of time on the descriptions.
You should be including keywords in your product descriptions. This is going to allow the customers that are looking for these products to find you. For help with this type of task, consider working with a Shopify SEO agency. They will have an expert team that can assist with optimising your whole website, including the product descriptions.
Create New Content Regularly
If you want to keep attracting customers to your website, you have to continually work on improving your Google ranking. One way you can do this is by creating new content. This should include keywords and tackle questions that customers want to know the answer to. Then, customers are more likely to visit your website and it can even lead to a purchase.
The key is to be creating new content on a regular basis. Other sites are going to be doing this and if you suddenly stop, it can mean you drop in Google rankings. So, continually working to attract customers is important for success.
Build Quality Links
Link building is going to be a good way to improve your visibility online. This works in two ways. First of all, links act like personal recommendations. Google likes this and when it sees that other sites approve of you, it is going to improve your rankings. In addition, the visitors to those websites that have a link to your page can take a look for themselves. This can improve traffic.
So, these are the two reasons why you want to be building quality links to your Shopify store. You can do this by creating authoritative content and waiting for sites to mention you. but, you can also take things into your own hands by creating guest posts. Just make sure that you always know the domain authority of the website so that you are making positive changes. Plus, you want to still create good content even though it is featured on another site. After all, you want to encourage users that are reading the content to check out what you have to offer on your store.
Work With an Influencer
Social media is a great place to be for businesses. All of your customers are online and have at least one social media account. So, this is where you want to be posting content. It can reach many people and show off your products in a new light.
But, another good way you can utilise social media is by working with an influencer. This can get your message out to more people and a relevant audience. You can work with someone that has many followers and is related to your store. This can drive sales and build brand awareness. Just make sure that you choose an influencer carefully.
Follow the Trends
When you have a Shopify store, it is important to follow the trends. You want to offer what customers are searching for, so the only way to do this is to complete research. Perhaps there could be new products you could introduce or you can push some of the products everyone is already taking about.
Either way, following the trends is a must if you want your store to be popular. You need to compete with everybody else and show that you have everything a customer wants. So, try to keep up in your industry.