Today, more and more people are shifting from traditional shops to online shopping. E-commerce is growing every day by the minute!
However, it isn’t enough for an e-shop to be simply accessible – in order to compete in today’s market, even the smallest of players must develop their online presence with well-constructed web stores.
We have to keep up with the growing demand for e-commerce, so how do we manage?
The answer is Premium WordPress WooCommerce Themes. You can find a lot of great themes on ThemeForest, but you would have to pay through your nose for them.
And rightly so! Look at all the work these developers put into their products! They spend hours of their precious time creating beautiful designs while users are simply looking for a solution to their problems.
And what is the best way to solve these problems? By giving users many great features they can use, features which improve user experience and make life easier for them.
When it comes to making an online store, it is more about the features you give to your customers rather than the design. Even a simple looking store with great features is likely to outperform a professionally designed site that lacks core e-commerce functionality.
This article covers some of the most important features that WooCommerce, one of the best e-commerce WordPress frameworks, has to offer. Learn how to take full advantage of your WooCommerce store by implementing the following 10 features.
1. Add to Cart Button
Adding this button to your product pages will generate more sales as users will be able to put multiple products into their carts without opening and closing each one separately. This is a great time saver and, therefore, increases user satisfaction.
2. Ajax Cart
This is a great feature that allows users to load their carts in an ultimate quick and smooth way. They can see all the items they put into their carts without the need to refresh the page every time they make changes. When possible, adding more user-friendly features like this one will definitely increase your conversion rates.
3. Product Options
This is a very simple yet effective feature, which allows you to give greater control over product customization to your users. By adding options such as size or color, you provide customers with the chance to choose from a range of products and buy more precisely what they want without leaving their carts. You can also use WooCommerce Product Addons plugin which helps you turn your online store into an e-commerce powerhouse by extending the native WooCommerce product options.
4. Instagram & Pinterest Sharing
Did you know that one of the most popular ways people use to share their purchases is through social networks like Facebook, Twitter or Pinterest? So, if you want to make your products more popular among your users, simply add sharing buttons for these networks.
5. Improved Search Bar
Another feature that helps with user experience is improving the search bar in order to be more effective and provide better results. The great thing about this upgrade is that it will save your customers a lot of time they would otherwise spend looking for the right products.
6. Sell Anything
With WooCommerce, you can actually sell anything! It is a very versatile plugin that allows you to transform your WordPress site into an e-commerce platform by using a range of extensions and plugins. For example, try out the WooCommerce Bookings plugin which is a great way to rent out your products and services and get paid instantly.
7. Cross Selling Items
Cross selling items in your store is a tool that can help you increase sales by putting similar or related products side by side and encouraging users to buy them all together. It also enhances the whole shopping experience as users find it easier to choose from a range of products that are related to one another.
8. Different Layouts for Different Devices
In today’s modern world, more and more people use their mobile phones or tablets to complete tasks online, so you have to make sure your WooCommerce store is optimized for convenience across all devices. This can be done by choosing or designing a mobile layout that is easy to use, user-friendly and looks great.
9. Improved Checkout Process
A smoother checkout process is another important thing you should pay attention to in order to increase conversion rates. Most users won’t wait for more than two minutes when they are about to checkout. So, if the page is loading too slowly or they have to fill in too many forms, you will lose them forever.
10. Compatible with Other Plugins/Themes
As you can see there are so many things you can do to improve your WooCommerce store, so why not take advantage of other useful features? Make sure your theme is compatible with other plugins like YITH WooCommerce Wishlist, MailChimp for WordPress or WPForms and you will definitely see an increase in conversion rates.
today’s modern world comes with great benefits; however, it also brings new challenges to business owners. Nowadays, people can buy anything they want with just a tap or click, so they expect nothing but excellence from online shops. If you want to make sales and gain loyal customers, you need to work hard on improving your WooCommerce store.