Marketing strategies have evolved over the years and today social media engagement is an important marketing strategy that many successful businesses have incorporated into their marketing strategies. Social media engagement, as the name implies involves using social media to engage your followers. When you think about social media several applications come to mind some of which include Instagram, Twitter, Facebook, LinkedIn, etc. Facebook, Twitter, and Instagram are some of the biggest social media applications available in the world today. Instagram has an advertising audience of more than 1.16 billion people, and Instagram can help you reach your brand goals. Have you been thinking of using Instagram for marketing purposes? Do you still have doubts about the platform? In today’s blog post, we’ll be looking at whether Instagram is good for business marketing.
I know business owners appreciate numbers (facts) over stories that’s why I’ll be providing you with facts about Instagram and at the end of the blog post you’ll find reasons to use Instagram for business marketing.
Instagram currently has 1.386 billion subscribers and it’s currently ranked as the 4th most used social media platform in the world at the time of this writing. Instagram is the second most accessed network in the world, second only to Facebook. Users on the application browse an average of 53 minutes a day. About 90% of Instagram users follow at least one brand.
Instagram can be used to introduce new products and help in growing your brand awareness. Having followers on Instagram is crucial to growing your brand because the way the app works is once content is posted your followers get to see them first. Gaining followers on Instagram can be an easy task and also a difficult one. It’s difficult when you try to gain followers yourself by actively engaging your followers or you can take the easy way and buy Instagram followers and start unlocking the benefits of using the platform to boost and grow your brand.
Do you know that on Instagram, every month 130 million Instagram users are engaging with shopping content? Instagram lets businesses promote their services and products in a friendly and authentic way without forcing them on your customers.
If you are already thinking of using Instagram as a business marketing strategy then before you proceed it’s important you know that Instagram is visual-oriented and by visual-oriented I mean that videos, imagery, and illustrations will perform better on the app.
Regardless of how good a social media app is when it comes to marketing it’s always recommended to have a strategy. While creating a strategy for this app some of the things you should pay attention to or include are:
Creating goals for your Instagram.
Know your Instagram target audience.
Run a competitive analysis to know how other businesses on the platform offering the same services or products you are about to sell on the platform are fairing.
Configure an editorial calendar.
Ensure that your brand is consistent on Instagram to avoid letting customers off your grip.
Grow your Instagram fan (follower) base.
With the statistics above, Instagram is without a doubt good for business marketing. Have a strategy when you enter the space as a business or a brand otherwise you’ll be easily overwhelmed by other brands since the competition is pretty strong. Having a good follower base is a good way to have a solid footing and promote your brand on the application.