Fashion Nova is one of the famous fashion brands known for using celebrity and influencer power to market its products. Celebrity and influencer marketing has helped this fashion brand grow to where it is today, it’s one of the fastest-growing fashion brands globally, and it has also dominated the fast-fashion industry.
This fashion brand has grown into a celebrities’ favorite shopping spot thanks to its trendy and savage-styled outfits. To some people, the mention of Fashion Nova brings the thought of something to do with Cardi B, Kylie Jenner, or Megan Thee Stallion, among other popular celebs.
However, among the many Fashion Nova celeb collabs, some have surpassed others. There are those collabs that have been overly successful, and here are some of them:
Fashion Nova X Cardi B, 2019
Cardi B is one of the regular faces on Fashion Nova. Her history with Fashion Nova traces back to 2014 when she was still on her path to popularity. And in 2019, she partnered with this Los Angeles-based fast fashion brand to launch a line of outfits that featured 47 looks and 107 pieces.
The pieces came in a wide range of sizes (XS to 3X) and colors, accommodating the needs of different wearers. In terms of affordability, this line was incredibly affordable, with most pieces going for between $29 to $99. The prices made it possible for standard buyers to buy whatever they fancied without breaking their budget.
This collaboration was a success, and it sold out in the first 24 hours, with Fashion Nova making approximately $1million.
The revenue generated from this successful collaboration with Cardi B in 2019 surpassed the 2018 collab, where the pieces sold out almost immediately.
Fashion Nova’s partnership with Cardi B always brings in good results. It seems like the duo has good chemistry.
Fashion Nova X Megan Thee Stallion, 2020
Megan Thee Stallion is another popular celeb who has worked with Fashion Nova on various projects.
In 2020, the duo joined hands to launch a quality and affordable collection courtesy of Megan’s creative ideology.
The capsule collection featured 106 quality and uniquely styled pieces, among them luxe corset bodysuits, premium denim, jaw-dropping dresses, tops with matching pants, and plush outerwear.
These pieces traded between $24.99 to $199.99, which is pretty affordable for any standard buyer.
Megan, a tall girl, standing at the height of 5’ 10” (178 cm), perfectly understands tall girls’ struggles to find quality, stylish, and trendy outfits. As a result, she tries to make things easy for such wearers by designing pieces in a wide range of sizes to accommodate people with different body sizes and shapes.
Her collection received a warm welcome from the Nova fam pulling in $1.2 million within 24 hours of its launch.
Richard Saghian, the founder and CEO of Fashion Nova, issued a statement regarding this collection, saying, “This collection was inspired by Megan’s unwavering confidence, fearless style, and infectious personality.” He added, “Every piece was meticulously designed with exceptional fabrics in a variety of looks and prints to make our customer stand out and feel empowered and we are excited to finally bring our creative collaboration with her to life for everyone to experience.”
And for sure, Megan’s selflessness, dedication, and unmatched support from Fashion Nova didn’t go unrewarded. The collaboration set the bar high for other upcoming celeb collabs!