It is needless to mention that strut cards are great modern marketing tools just like pop up counters. It has become one of the most popular promotional and marketing tools out there in the printing world. It does everything from alerting the customers about a new rule and regulation to announcing a new promotion. A great strut card can do wonders for your business.
Here are some of the tips which will help you create a great strut card for your business –
- Colour – Colours play a vital role in these cards. The colours you choose to play a significant role in your overall project design. The colours which are used on the card haveto be relevant with your brand, it must match the look and feel of your brand. The colour and design have to be unique, appropriate and customer-oriented.
- Text – The text used in these cards must be minimal. The copies have to be well-craftedand the format of the card will not leave enough room for text. This is the reason why whatever text you are using throughout your strut card must be on point and can grab the attention of potential customers. The texts must be intriguing.
- Attention factor– The primary purpose of this type of card is to grab the attention of potential buyers or customers creatively. The mantra is to use bold and bright colours to allow it to stand out and grab the attention of the customers. Keep it simple and effective. It should be such that the customers see it and they want to take the necessary action immediately.
- Size and shape– These marketing cards can be made/customized into various shapes and sizes. There are a plethora of customization choices for these cards. It is highly recommended to approach a company which makes strut cards, like Roller Banner UK, they will provide you with a variety of options as per your requirement and put them into action. One of the latest trends is using box-shaped strut cards as they can be seen from various angles.
- Call to action– Using a strut card might make you feel that such a little amount of text may not provide enough information about your product or service to the customer and will not serve the purpose. These cards can be made more effective by providing an email address, a website URL, or social media icons to direct your reader. Providing QR codes are the modern and popular form of a call to action which is widely used in these cards. This can help your customer to get instant and accessible information.
These are some of the things which you must keep in mind while designing your strut card. As already mentioned, you can also approach Roller Banner UK for this requirement. They can help you print great quality strut cards which will surely be effective. You can also approach them if you are looking for a perfect design for your pop up counter.