Being someone who posts content online means that you need to be consistently up to date with all the relevant trends of the time. A month is a year in online time and if you snooze, you really do lose.
Going into a new year is always a key time to reflect on the trends of the last year and begin to predict what is going to be popular next year.
Knowing what is most likely to be popular in the new year will help all content creators out there to get ready ahead of time and prepare some really high-quality, relevant, and popular content.
There is no point wasting your time on content that isn’t going to win you the views, followers, and even sales that you want.
To save you some time, we have compiled a shortlist of some of the key themes of the video content world circulating right now. These themes and trends have been picked up as the ones most likely to continue in popularity into the new year.
If you want to make really popular content, this list is now your checklist for starting.
Live Streaming
Live streaming is a huge part of the video content that exists online right now. It is, in fact, a booming industry that seems to go from strength to strength each year.
Social platforms such as Twitch, Reddit, Facebook, TikTok, and Instagram dominate the live streaming market and most of the live stream viewing takes place on these sites.
Many people are making real money from live streaming this year and that seems to be likely to continue into 2022.
If you want to amplify your online presence, expand your digital portfolio, and engage with your online audience, it appears that live streaming is a great way to do it. It’s all about immediacy with content right now and live streaming feeds this hunger perfectly.
Whether it is at home or in interesting or unique filming locations, getting involved with your own style and genre of live streaming is something to get started as soon as you’re back from Christmas dinner.
Shoppable Videos
Shoppable videos are a very new online trend and they are rising to popularity on both TikTok and social media adverts.
The TikTok model of interactive, shoppable videos is a very new form of content and it is the one to talk about going into 2022, I think.
Influencers and content creators across TikTok are using their videos to partner up with TikTok itself and other companies to sell products to live stream viewers through affiliate links. These products are supposedly cheaper than if you bought them from another avenue and this is the main selling point.
It works in the same way that QVC and other shopping channels on TV have done for decades, but it has brought the medium to the more modern and more immediate form of social media videos.
It is maybe something to approach with caution, but it is definitely a rising trend that we are going to see much more of over the coming year.
Shorter Content Length
Shorter video content is proving to be king online in 2021 and going into 2022. Studies show that social media accounts that post short videos increase their engagement and follower count.
TikTok, Instagram Reels, and YouTube Shorts are dominating this market right now. As other social media platforms figure out their own versions of these short videos, we may see more and more of them popping up going into 2022.
This doesn’t mean that all of your video content has to be nugget-sized, but it certainly helps to vary your content across platforms and include shorter videos particularly to engage new followers.
Previews and adverts are great in this context too.
Whatever you decide to use to post short videos, just know that using them will give your accounts a good, ol’ New Year’s boost.
Silent Videos and Captioning
Silent videos online and videos featuring captioning online have skyrocketed both in terms of production and demand.
This is for two main reasons:
- Accessibility: There is a growing, ethical concern globally over making sure that content is as accessible as possible to every community. Making silent and captioned videos is accessible for the deaf and hard of hearing communities.
- Consumer habits (scrolling): More and more of us scroll all day every day. On buses, beside our partners, at work… When we do this, we very often do it without turning the sound on to watch a video. If a video is silent or captioned, it can still grab our attention even while we are mindlessly scrolling. It combats our laziness perfectly, to be transparent.
If you are someone who wants to increase how well your video content does online, considering silent and captioned videos is a great option. It is all about extending your reach and getting through to as many potential viewers as possible.
Video content is an exciting and eclectic industry right now and it seems to continue to be on the rise.
Who knows what else the new year will bring?