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What is Sales Acceleration and How AI Helps In Achieving It?

Sales is the most essential part of businesses that rely on customers. It is the best and most important stage where all the efforts of a business pay off. The availability of a large number of businesses in the same segment creates competition. This is the main reason why you will be skilled enough in selling against the competitor. This ability of a business is the very essence of making your business a successful one. In this article, we are going to talk about sales acceleration and the probable impacts of AI on this process. Let us start this discussion without further delay. 

Sales acceleration, in a bit detail

Before you start your journey to know about anything, you should always start with the definition. Here in this section, we will talk a bit about the definition. Sales acceleration, as the name suggests, is a technique that is entirely focused on increasing your sales by incorporating several elements like better predictability and other effective methods. In many cases, sales acceleration is viewed as a function of the sales enablement process. In short, you should know that sales acceleration is all about shortening the sales cycle to complete the process of conversion quite quickly. 

How can you get started with this process?

Now you are aware of the basics, it is time to take another step forward. Here, we are going to talk about the ways you can do it. In order to get started, there are several tools available in the market that you should opt for in the beginning. Of all those tools, AI is one of the prominent and most effective ones and we will talk about that too. Let us have a look at these tools and see which one suits your requirements the best. 

How AI impacts the process of sales?

Artificial intelligence helps us in many ways nowadays. The same thing is true for the sales acceleration process. Take a look at the variety of things you can do with AI in this process. 

Streamlines customer’s engagement

When a business grows up and the sales go high, it is not an easy task to manage them. This is where AI comes into play. It can take almost all your responsibilities of analyzing and studying user’s/customer’s engagement and make the right recommendations. 

Makes perfect use of data to give you the best results

It is the most vital and effective thing that AI can do for you. Several analytics tools like perspective analytics, predictive analytics, etc. are used by AI-based software to give you insights into this situation. When all these data are combined with buying fashion, you get real-time information about sales. 

It helps you save a lot of time

Apart from the tools mentioned above, the AI leverages special kinds of tools called predictive tools. These tools are used to give you some idea about the future market trends. Such a piece of information will help you make the right strategy for getting the maximum return in the future. And all of these things are done by the software without your intervention.  

Apart from it, the predictive tools are also very much precise in providing you information about the possible risks based on the predictions. 

Now you have known much about the role AI can play for you in the sales acceleration process. Let us talk a bit about the sales calls. 

What is the right time to make sales calls?

Sales calls are an integral part of the sales acceleration process. But there are many occasions when a sales call embarrasses a customer rather than pleasing him/her. You can be good at it if you know the right time to make sales calls

After thorough research, we found out that Wednesday and Thursday remain the best days for making sales calls. You can’t do it on Monday because people are already too disturbed due to their transition from a relaxed life to a working routine. While on days like Friday, Saturday, or Sunday, most people are in no mood to establish contact with a new salesperson. 

On Wednesday and Thursday, people get comfortable with their work and look forward to addressing other issues of their life. 

Now comes the best time for making such calls and it is around 4:00 to 5:00 PM. During this time, most people have a light mood so it would be easy to convince them about something new. 

Final thoughts

We hope this article helped you in selling against the competitor. But you need to learn a lot of things in order to be good at it. Once you get started, it is just an open book to read. 

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