When it comes to promoting your brand on TikTok, creativity counts. More than anything. People want to see you make content that is exciting and out of the box. If you do this, you automatically get the traction you need.
Whether you’re jumping on the bandwagon of popular trends or creating something unique, to make a splash on TikTok, you’ll have to do things differently. And while it can be fun to brainstorm promotion ideas, you have to remember to keep your content on brand.
There are so many ways of marketing your business on TikTok. In this blogpost, we’ve compiled some of the most popular ones, which will help you get the following and attention you need to grow your brand. Let’s take a look!
1. Post short, snappy videos that add value
The demographic on TikTok is relatively young. This means that people aren’t looking for serious infographics or long monologs about your product. They want something that catches their attention immediately.
To do this, you need to make some catchy videos that show what your brand is about in a fun way. For instance, if you’re a media company, you can film a quick, behind-the-scenes video that shows what goes into your content. You can also introduce your team and have them tell everyone a fun fact about themselves.
Similarly, if you’re a clothing brand, you can do a quick rundown of the season’s hottest picks. Have someone model them and in the caption, let people know where they can find the products.
While your content should be fun and upbeat, also remember to keep it professional. Your videos should always add value for the person who’s watching them, and they should be entirely on brand.
This TikTok by Lush shows people what goes into making their products. They’ve set their video to popular music to get the most attention.
2. Encourage user-generated content
The best way to gain popularity on TikTok is to have everyone jump in on the action. User-generated content has typically been known to be incredibly beneficial for marketing. This is because people trust user testimonials a lot more than brand advertising.
So give your customers a chance to showcase how using your product has improved their lives. For instance, if you’re a cat food company, ask people to make TikToks of their cats enjoying your food. If you run a bookstore, ask people to dress up as their favorite book characters and share the look.
Make sure to attach a hashtag to whatever challenge or campaign you launch. This will make it easier for you to find the content and then repost it to your own account. Plus, if the campaign goes viral, the hashtag will trend across TikTok and other platforms.
3. Leverage TikTok’s various ad options
TikTok, like Facebook and Instagram, has now started allowing paid advertisements on their platform. So it will definitely help you to take advantage of them. There are a number of ways you can choose to run a paid ad campaign on TikTok:
Branded lens – this is similar to custom snapchat filters. You can create your own filter and encourage people to try it out. This is especially useful if you’re throwing an event or launching a new product.
Native ad – this is exactly like Instagram Story ads. They show up in between videos and contain branded links for people to click on. This is ideal for brands that sell products and want people to get a quick glimpse of what they have to offer.
Sponsored hashtag challenge – this option allows you to get a sponsored hashtag so that it shows up more readily on people’s feeds. This would go perfectly with the second strategy.
Brand takeover – this is perhaps the most exciting ad option. You get to take over TikTok for a particular amount of time so that your ads and hashtags show up at the top of the page before any other organic content.
The type of paid promotion you leverage will depend on the kind of business you’re running. Measure the pros and cons of each option before adding it to your campaign. Remember that you don’t have to do everything, you just have to do what works best for you. So do your research before you pick an ad option. You can even experiment with all of them until you land on an option that you know works for you.
Final thoughts
TikTok promotion is a great way to reach a younger demographic and establish your brand as a creative force that thinks outside the box. A mix of organic and paid content can help you get your feet off the ground and get the recognition you deserve. Whether you’re creating graphics or video content, as long as you make it attractive and snappy, you’ll see your page grow and get more traction in no time.
