A business must not simply attract new customers to achieve success and increase profits. It must also build up its customer base and retain strong customer relationships. This cannot be achieved without consumer trust in the brand. Modern businesses use various technologies and tools to increase loyalty and provide a sense of belonging to a company. One of the flagship offerings of today’s market is a platform for issuing branded cards with instant processing of multiple payments.
How white-label card issuing solution improves brand trust
For customers to trust and recommend a brand to everyone they know, it’s not enough to simply issue them a branded payment card. It’s important that using this tool is simple, secure and convenient. Every user interacting with a new payment tool for the first time expects to be scammed during a purchase. If the payment processing while using a new card is delayed, the user begins to doubt the brand’s reliability. It becomes a tipping point, when the connection with the brand is destroyed and impossible to restore in the future.
For the customer to have a positive experience and trust in the brand, the first transaction must be processed as quickly as possible without any complicated procedures or problems. When a user experiences the security, transparency and smoothness of payment processing, their loyalty to the brand grows and they are more likely to leave positive feedback about the company.
The connection between security and customer trust
Payment card users trust card-issuing solutions providers with personal information about themselves and their finances. They only trust brands that offer strong data protection and complete privacy. Only card issuance platforms that provide a sufficient level of security can earn customers’ trust, namely:
- use advanced data encryption technologies;
- comply with industry standards;
- operate in compliance with applicable laws;
- perform regular fraud monitoring.
Customers trust only those solutions. When using one, they are fully confident in the reliability and security of transactions.
Wallester is the best card-issuing solution to strengthen brand trust
To build brand trust, you must establish open and transparent communication with your customers, clearly articulate your values, and improve the quality of service and products. And you can also use innovative solutions to create a professional image. One such solution is the Wallester card issuing platform.
Wallester’s multi-functional platform will help you create a payment card program that will unequivocally build customer trust in your brand and help increase its visibility. Having your card program has the following advantages:
- Builds a positive brand image. When payment cards, custom mobile application and program management platform have the same design, made in corporate colours and with the company logo, it immediately builds trust in the brand, making it more memorable. When clients use the card and get a positive experience from its use, they subconsciously form positive emotions towards the company whose logo is on the card;
- Collects positive feedback and recommendations. When users have a positive experience interacting with a new product, they are sure to tell their friends and relatives about it. To visualise the story, such a customer can use a branded payment card, which will serve as a portable advertisement. With its help, it is much easier to strengthen brand recognition and attract new customers to the business;
- Enhances brand credibility. Previously, only very large companies could afford their card program. In the understanding of many consumers, the presence of their payment cards indicates the high status of the brand and its exclusivity. In addition, the presence of own payment cards indicates that the company is open to the use of innovative technologies and strives to provide its customers only the best, most reliable and safe services;
- Enhances the quality of customer service. Customer satisfaction and the likelihood of repeat transactions increase when transactions are processed quickly, securely and conveniently. Exclusive offers for cardholders can further incentivise card usage. Personalised service and a convenient payment process increase customer trust in the brand in the first place.
The Wallester platform allows you to provide the customer with a new and unique payment method that reflects the brand’s spirit and illustrates its commitment to innovative solutions. When a customer uses a branded card, it represents your brand to everyone around them, confirms the uniqueness and value of your offering and attracts the attention of potential customers.
Frequently Asked Questions
What is a card issuance solution?
A card issuance solution is a multifunctional platform through which you can issue physical and virtual Visa cards. They are already assigned their own IBAN, so there is no need to spend time obtaining a number. The card program and all financial processes related to payment cards can be managed through the CRM program. A convenient multifunctional mobile application is also available for cardholders.
How can I start issuing private label cards for my clients?
Own-brand cards are similar to business cards with advanced features. First, an original design of the cards, using corporate colours and the company logo, must be developed. All cards, the platform itself, and the mobile application will be designed in the same style. Wallester takes care of all card issuance. Virtual cards with corporate design are issued instantly and can be integrated into almost any business model. Wallester can also issue shaved plastic or metal cards that increase brand recognition.
Why is brand recognition the key to improving your business?
When a brand is recognisable, it indicates that:
- Its customers are satisfied with its services, use them and recommend them to others. They trust the company, have confidence in its performance and the value of its services;
- Its services are convenient to use. If a brand is recognisable, it means that customers are loyal to it, they quickly make a decision to buy goods from this brand. Various loyalty programs, discounts, rewards and personalised offers from the brand also help to increase loyalty and recognition, which also makes the use of services convenient;
- Its customers are protected. Customers loyal to a brand feel secure while using its products and services. They are confident that their data and finances are well protected, they are assured of the product’s quality and safety.
A recognisable brand is popular among customers. It is chosen even by those who previously had no experience of interaction with the company. This allows the company to significantly increase its profits and reduce advertising costs in the future. Brand-loyal customers help cope with negative publicity, support the company’s image, and recommend it to others. Loyal customers stimulate brand development by providing feedback on products and services, helping find new business directions, and providing ideas for expansion.
Companies that offer branded payment cards can easily increase their customers’ loyalty, gain a significant competitive advantage, and make their brand more recognisable. Wallester will help you create a personalised card program that will increase customer satisfaction and improve your business.