If you are looking for a way to drive the interest of followers towards product launches, campaigns, and live broadcasts, you need to check out the close friend’s list. With this feature, you can get numerous opportunities to prepare unique content and share the genuine behind-the-scenes with the followers. The feature of close friends came about here years and meant to assist users to exchange private content with friends.
The close friends feature is especially popular among influencers and regular users for a long time. Although businesses and brands are yet to focus on this feature extensively, it is evolving as the next best thing after Stories. For businesses trying to gain control over their social media accounts, social media is one of the best features to use.
Significance of close friends list
With the Instagram platform growing at a rapid rate during the last few years, the distinction between friends and followers is disappearing faster. Today every Instagram account is a mixed bag of relatives, friends, followers, bosses, and coworkers. Or people you may not know properly. If you are o teen to share every aspect of your business with all the people out there, the close friend’s list creates the much-needed privacy you require.
Using close friends list for business marketing
To make your business exclusive, using the Instagram Close Friends list is a beneficial feature.
Providing sales and unique offers
If you are eager to offer free trials of your products or services, focusing on special announcements in the close friend’s list can help. For instance, you can include every follower who may have replied to your store or share the offers in the close friend’s list so that they can access the offers early.
Obtaining feedback from followers or customers
Whether you are eager to collect feedback on your products or gather ideas for your marketing campaign, using the close friend’s list and go a long way in engaging the audience on Instagram and get valuable information. For instance, if you own an e-commerce cosmetics store, creating a list of close friends may comprise people who have purchased your products recently. Try to get their opinions about the products and get the best way out. Similarly, if you publish your write-ups on a blog site, you can include the ardent readers in the close friend’s list.
Associate with influencers
One of the newest trends that are popular right now on social media platforms is coordinating with influencers. You can include all the influencers in your close friend’s list and provide them access to deals, details of products, discounts, and updates to allow them to promote the brand effectively.
Sharing private content
You should never neglect the relationships with business partners and the main organizers and share all your private content and behind-the-scenes content with them or any other aspects to which the rest of the audience may not have access. Using the close friend’s list of Instagram, you can craft an excellent community and an amicable atmosphere with all those partners that matter and reinforce healthy relationships for your business.
Create premier opportunities for the top customers
You can add to this list those customers who have spent a good deal for buying your products and share discounts, private content, offers, sales coupons, and behind the scenes with them. So the premier customers can form a part of your close friend’s list and get access to all those products and services you are expecting to launch soon.
Creating excitement around a product launch
If you are planning to launch a product, it is only natural to experience goosebumps and a sort of excitement surrounding the day to attract new followers, enhance sales, and convert the followers to customers. Most businesses try to create hype around the launch of new products but sharing it with those in the close friends’ list is one of the most fascinating ways to engage the audience during the entire countdown to the day of the launch.
You can start by sharing the post to the feed about a week before the launch asking them to leave the comments. No wonder your launch can expect some exclusivity with this effort and motivate more people to express their curiosity and ask questions about what is to come. However, you can also buy likes for IG to enhance the number of followers before the product launch. Once you sign up with people, try to send them stories from influencers and behind-the-scenes content.
Going live
One of the most prominent ways of attracting the audience on Instagram is to connect with the audience. However, like all the other elements of Instagram, the objective of going live should be to reach maximum users. Fortunately, you can combine the live session with close friends list. For instance, you can share a story and tell the followers to give access to the close friend’s list and notify them when to go live.
With the Live coming up on Instagram, you can share the stories and other details related to the topic of the live session. On the day of the live session, you can share the same story with the close friend’s list and remind them how to drive more viewers.
Showing appreciation to your fans
You are familiar with the fact that gratitude brings prosperity to your business and it applies to your Instagram account as well. You can add the fans to your close friend’s list and show them appreciation through messages and videos and make them feel how valuable and special they have been for your brand. You can go ahead with several creative ideas to show your gratitude and ask for feedback from customers.
Instagram users have long been waiting for a feature that allows them to connect with close friends. Although the close friend’s feature was originally intended for personal users, it is a popular option for business users as well. The power this feature provides to business accounts to send targeted messages to their friends make Close Friends one of that option that can impact the results on social media.
