Results Over Reach: Dmytro Makarov on Building Brands That Deliver
In a global industry often dazzled by numbers and surface-level metrics, Dmytro Makarov stands out as a marketer who measures success not by traffic alone, but by tangible outcomes. The Kyiv-born entrepreneur revealed the principles that helped him build a thriving international agency before the age of 20 – one that now leads major campaigns across Europe, Asia, and the Middle East.
Dmytro Makarov began his professional journey while still in school. Working independently, he provided strategic consulting to both early-stage startups and established brands across multiple countries. His focus was hands-on and expansive: “That was the stage when I operated as an independent consultant – essentially a contractor for dozens of companies across different countries,” he recalls. “I did everything myself: developed marketing strategies, ran ad campaigns on social media and search platforms, negotiated with influencers, and co-created campaigns with them.”
In 2017, Makarov made the decision to leave school and dedicate himself entirely to building a business. He founded his own marketing agency, which quickly carved out a niche in influencer-led campaigns. He credits this model with fostering a more genuine connection between brands and their audiences – something traditional advertising often struggles to achieve.
As Dmytro Makarov notes, influencer marketing today defines cultural tone. It enables authentic, trust-driven communication that traditional tools cannot match. It is also versatile – effective for product launches, market expansion, or brand repositioning.
The agency’s model is rooted in accountability. As Makarov explains, their campaigns are not only tailored to brand needs, but they are also performance-driven. “In Ukraine, we built a reputation as an agency that delivers results – not just traffic. Our approach combines technology, creativity, and a deep understanding of the audience. We have worked with over 1,000 influencers and know how to evaluate who will actually drive results. In many cases, we even guarantee outcomes – offering budget refunds or bonus placements if KPIs are not met.”
This results-first approach helped the agency expand during difficult years. From the global shock of COVID-19 to the ongoing war in Ukraine, the company faced multiple external challenges. Yet these events also served as a catalyst, compelling Makarov and his team to innovate, diversify and break into new regions.
Today, the agency operates campaigns in the U.S., Asia, the Middle East, and Europe. A key factor in its success, says Dmytro Makarov, is the team’s international makeup and linguistic fluency. With talent operating in English, Arabic, Turkish, and French, the agency delivers campaigns that adapt seamlessly to regional cultures and consumer expectations.
To those hoping to succeed in the modern marketing landscape, Makarov offers a structured blueprint rooted in precision and intent. His six-step process includes identifying the client’s need, analysing the competitive landscape, developing a tailored offer, aligning on key performance indicators, running a pilot campaign, and scaling based on tested outcomes.
But he insists that results alone are not enough. The broader purpose, he says, is what sustains the work: “It matters to me that what I do has purpose and impact – not just for business, but for the people around me,” Dmytro Makarov concludes.