The world is becoming more and more digital with the advent of new technologies. Most people watch videos online through their smartphones, tablets, or laptops. The most popular video streaming website globally is YouTube, with over one billion users watching videos on this platform daily.
These users are often referred to as “YouTube viewers” or simply “viewers.” This article will discuss some innovative ways to promote your YouTube channel through these viewers. In this post, we will discuss 23 tactics that can help you and more on this topic.
How to promote your YouTube channel: 23 tactics that work
#1. Choose Google-friendly keywords for your channel and video titles
Titles are one of the most important things you need to focus on when uploading a video to YouTube. They appear in the search bar, and people will often click on them based on their interests. That’s why it’s vital to use Google-friendly keywords for your titles.
#2. Use concise, descriptive titles
In addition to using the right keywords, it’s also essential to use concise and descriptive titles. These will help your videos rank higher on the search engine results page (SERP).
- Keep it short and sweet.
- Include your keyword(s) in the first half of the title
- Engaging doesn’t mean clickbait.
#3. Create custom thumbnails
You’re probably familiar with thumbnails, as they often show up on Facebook and Instagram. The same thing happens on YouTube, where you need to create a unique thumbnail for every video you upload. Thumbnails will pop up in search results and what people click on when browsing through videos.
#4. Fill out your profile completely
Your profile is significant on YouTube because it’s one of the first things people will look at when watching your videos. Make sure to fill out all the information entirely and add a link to your website or blog if you have one.
#5. Optimize your descriptions
Just like with your profile, you need to optimize the description of each video. Use keywords based on what people would search for on YouTube to find your videos easily.
#6. Don’t forget about metadata
Metadata is another crucial aspect of your videos that you need to optimize. This includes the title, description, tags, and category of your video. These are important because they help you rank higher in search results.
#7. Offer real value
One of the most important things you can promote your channel is to offer real value to your viewers. This means creating content that is interesting, informative, and helpful.
#8. Create high-quality videos
You don’t need to spend a lot of money on fancy equipment and editing software. All you need is a tripod and essential video editing software like Windows Movie Maker or iMovie. The most important thing is that the content of your videos is high-quality because people won’t watch them if it isn’t.
#9. Interact with your fans
Interacting with your fans is a great way to build relationships and promote your channel. You can do this by replying to their comments, answering their questions, or even featuring them in one of your videos.
#10. Try a Q&A
A Q&A video is a great way to get people to know more about you and your channel. This type of video can also help you build relationships with your viewers.
#11. Run contests
Contests are a great way to get people engaged with your channel and increase viewership. You can offer prizes for the winners or have some fun with them.
- Be active in the community.
Being active in the community means not only being a part of it but also being an influencer. You can do this by sharing your videos and giving out likes and comments to other people’s videos. This will help them get more views, and you’ll also gain followers. Lastly, you mustn’t steal other people’s videos and claim them as your own.
#13. Work with brands
Working with brands is a great way to grow your channel. This can be done by sharing sponsored videos, collaborating with businesses, or offering products that resonate well with your target audience.
#14. Respect the community guidelines
It’s important to remember that YouTube is a community and needs to respect the guidelines. This means not uploading videos that are violent, graphic, or sexually explicit.
#15. Create a series
If you have a unique idea for a series, it’s a great way to promote your channel. Just make sure that the concept is engaging and exciting enough to watch more.
#16. Make playlists
Playlists are a great way to organize your videos. This allows people to quickly find the content they’re looking for without going through all of it. It also helps you rank higher when people search for topics on YouTube.
#17. Go live
Live streaming your videos is a great way to reach out to more people. This will help you get views and attract the attention of other YouTubers as well. You can also use this to interact with your fans and answer their questions.
#18. Add a call-to-action
A call-to-action is a great way to get people to engage with your channel. You can add this by telling them what they should do next, whether subscribing or sharing the videos
#19. Cross-promote your channel
Cross-promoting your channel is a great way to get more exposure. This can be done by promoting your channel on other social media platforms or your website. You can also do it through:
- Social media
Blogging
Email marketing
#20. Promote your channel, not just your videos
Promoting your channel means doing things that will get the word out there about you and it. This includes using a catchy channel name, creating an eye-catching banner, and having a great profile image. It’s also essential to have high-quality thumbnails so people can see what videos you have on offer right away.
#21. Take advantage of the holidays
Creating videos around the holidays is a great way to connect with your audience. This can be done by making videos around Valentine’s Day, St. Patrick’s Day, Halloween, etc.
#22. Balance trending content with evergreen videos
Creating evergreen content that will always be relevant is a great way to get more views on your channel. However, it would be best if you didn’t miss out on creating trending videos.
#23. Find out what works (and do more of it)
This is an important step that many people forget about. You need to take some time and figure out what’s working for your channel. Once you know this, keep doing it!
Conclusion
There are many ways to promote your YouTube channel, and these 23 tips will give you a head start. It won’t happen overnight, but if you stick with it, you’ll see a positive impact on your channel in no time.
