As a senior living center, you provide vital services to the elderly community and their families. Not everyone is capable of taking care of themselves as they get older. And, in many cases, there are too many demands for family members who work full-time jobs and have other responsibilities.
However, even though your facilities and services are in high demand, your success isn’t guaranteed. If you want to maximize your tenants and minimize your vacancies, you have to invest in your senior living marketing strategy.
What are you doing to increase your brand awareness and market your facility? Is it working well?
If not, don’t worry, we’re here to help. Keep reading for four unique senior living marketing ideas.
1. Develop a User-Friendly Website and Maximize Your Search Engine Visibility
Website development and search engine optimization should be at the forefront of all marketing plans. Your website is the staple of your online presence. Not only does it have to be attractive and easy to use, but it must also be highly visible on search engines like Google.
Use your website to showcase all the positive and appealing aspects of your senior living facility. It should highlight your staff, the cleanliness of the facility, the activities residents can take part in, and the community.
Boost your SEO rankings to gain more website traffic by:
- Registering your site with Google My Business
- Publishing keyword-rich articles on your blog
- Acquiring backlinks from other websites
- Using meta titles and meta descriptions for each page
- And more
If you need help developing your website and SEO, work with a qualified digital marketing agency.
2. Publish Resident and Family Member Reviews
Publishing reviews for your facility is one of the best things you can do for your senior living marketing. Before people admit their parents or elderly citizens admit themselves to senior care facilities, they need to see proof that a facility is a good option.
Reviews from residents and their families will serve as social proof of the quality of your senior care facility. It will make people feel more comfortable with moving to or sending their loved ones to your facility.
3. Use Social Media to Increase Your Online Awareness
Your marketing strategies must include a social media angle. Nearly 72% of Americans use social media every day, making these platforms exceptional senior living marketing tools.
Create a profile for your senior living facility and incorporate new marketing ideas. You can run paid promotions or use influencer marketing to increase hype and awareness for your facility. It’s also important to publish organic posts multiple times a week showcasing your facility and the happy residents who live there.
4. Hire a Senior Living Marketing Agency
Finally, don’t be afraid to work with a professional senior living marketing company to help put your facility on the map. Whether you’re a new facility or have never had luck marketing, a professional marketing group can make all the difference.
They can work with you to develop a strong brand identity. Just as importantly, they’ll help you create better brand awareness in the community. You can view more benefits of working with a senior living marketing agency here.
Want to Improve Your Senior Living Marketing ROIs?
Do you want to increase the success of your senior living marketing plans? If so, follow the tips listed above and remember that it’s okay to hire a professional marketing company.
For more business tips and marketing advice, stick around. Read through some of our other blog articles to find more ideas on how to improve your senior living facility.