Whether you’re starting your own business, or you’re managing a multinational company, you should know by now how important marketing is to create sales and boost awareness for your business. Marketing is how people know and associate with your brand, and is responsible for translating engagements into sales to sustain your business.
Here are 5 top marketing tools and strategies you can’t miss out on, as they will benefit your business, boost your sales, and get more consumers to become potential customers:
- Promotional Products
Promotional products are more than just freebies! There is a reason why companies continue to create marketing campaigns that involve promotional products that bear their logo or brand name. While promotional products may seem like an expense, these are actually investments into brand awareness and recognition as you put your business out there.
Promotional products can be in any form – from useful and practical to over the top promotional materials. The more unique and useful your promotional products, the more effective it will be for your business. Instead of the usual pen and notebook, consider products like custom label bottled water, face masks, or phone stands with your company logo.
- Digital Marketing and Social Networking Tools
Digital marketing is the modern marketing, and the majority of the companies that stay afloat are those that target a new audience through social media, SEO, and other forms of digital marketing. As the world changes, so do our business processes.
Creating a social media presence is now accessible to a wide range of businesses from large corporations to the small mom and pop shops. However, maintaining that social media presence and building up engagements is a different topic, and companies will need to brush up on digital marketing strategies to keep up with the trends.
Luckily, there are plenty of online resources that help with digital marketing. Most of these platforms, like Facebook Business Partners and Google Trends, are free and accessible to all. Others, like Canva Pro Designer and Google Ads, require a subscription at a price made to be affordable to all scales of businesses.
- KOL Marketing
Since the early 2010’s, the term influencer has hit mainstream with social media personalities and celebrities becoming a marketing tool to boost brand sales and business reach to a wider variety of audiences. Despite its negative connotations, influencer marketing is at its peak as more and more consumers take to influencer reviews for products and services.
True KOLs, ones with considerable followings, are effective in marketing their partner brands to their followers. In fact, businesses gain an average of $5-6 per dollar spent on influencer marketing, and many small businesses are now looking to KOL marketing campaigns to jumpstart their business to their target audience.
KOLs, particularly micro-influencers, are effective in bringing brand awareness as they are generally more trusted by their followers than celebrities or ambassadors that are known to be paid to market a brand. Simply put, influencer marketing provides a more organic feel to your brand, as followers wholly trust the reviews of their influencers.
- Associative Branding
Associative branding, also known as association branding or marketing, ingrains an association to your brand in the minds of consumers. One prime example is Coca-cola, associated with their patented red coloration on their bottles, advertisements, and cans. Consumers now associate red soda cans as Coca-cola, effectively putting the brand in the mindset of consumers.
Another example is Starbucks, known for its coffee and cafe aesthetic. Starbucks pioneered the browns and greens that they’re known for today, and drew in customers with the enticing aroma of coffee in their stores. Even if a consumer has no plans to purchase from Starbucks, the cafe has already ingrained an association with cafe smells through associative branding.
Similarly, you can apply the same concept to your business by figuring out what associations your business would benefit most from. It may take a few trial and errors, but ultimately, brand association is what turns your brand into a household name.
- Partnerships and Collaborations
Local partnerships and collaborations are almost always effective in marketing one or more brands within the partnership. For instance, McDonald’s and Pokémon have yearly global brand deals that bring more sales to the fast food chain, while adding brand value and awareness to the gaming icon.
These partnerships turn to each other’s audiences to expand their businesses – something you can apply into your business by collaborating with local brands to gain a local audience, or grow your business to reach a wider audience by collaborating with a partner that holds that same audience. Ideally, partnerships should benefit all parties involved.