Digital marketing, or online marketing, has exploded in popularity. As a result, job demand in the industry is increasing at the same time.
But why is there such a surge in digital marketing?
It’s because digital marketing is the most up-to-date form of advertising. It’s a method to reach out to individuals all around the world, to connect with people who are looking for information, socializing, and making purchases of various types. Nearly 4.54 billion individuals use the internet on a regular basis. 2.05 billion of them shop online, and they spend more than they do in stores.
Digital marketing, when done correctly, connects businesses with online consumers and other businesses. As a digital marketer, you might produce content in order to promote trust and loyalty. You may also lead native advertising campaigns for new brands on social media.
With so many people online and so many methods to contact them, the industry is bursting at the seams with possibilities, and people are lining up for a piece of the online marketing pie. The only difficulty is how do you stand out in such a competitive employment market? What will offer you an advantage in the realm of digital marketing?
Getting an MBA might be the answer.
A modern MBA in Digital Marketing program could be the key to landing that big promotion or dream job. Continue reading to learn how.
5 Ways An MBA in Digital Marketing Will Help You
Gain in-depth knowledge of digital marketing
A well-rounded MBA program helps you learn about different aspects of digital marketing. It may include topics such as SEO, social media marketing, Google Analytics, paid to advertise, and many more.
Not only does it cover knowledge regarding tools and techniques of digital marketing but also business-related training in managerial skills, organizational and soft skills. Your training will prepare you properly for a high-velocity digital marketing career in which you must wear several hats and continually shift to respond to the industry’s rate of change.
Many Opportunities for Hands-on Training
Earning an MBA sets you distinct in many ways while you pursue a career in digital marketing – it provides you with the crucial job experience you need to capture the attention of a hiring manager or company. In other words, you’ll have more opportunities to put business and marketing theories into reality.
Most MBA in Digital Marketing programs connect you with a network of opportunities to practice your skills: internships, work placements, team projects, conferences, and more. All of which can lead to helpful contacts and work chances in the future. And all of these accomplishments look excellent on a résumé.
Earn Higher Paychecks
Because the digital marketing sector has been rapidly expanding in recent years. There is a high need for experienced marketers, but there is a scarcity of specialists in the industry. Due to digital marketing being both a creative and a technical area, an applicant must be able to think creatively while also being technically savvy.
Because of the scarcity, businesses are unable to find professionals with the necessary skillsets. As a result, they get paid significantly more than others in the same profession. A better income is more likely if you have expert skills and knowledge in a field.
BONUS READ: Digital Marketing Salary in India
Professional Development and Opportunities
If you work in digital marketing and want to advance your career, an MBA can help you get that promotion or a better job title. Upgrading your company marketing knowledge and skills with an MBA is a wise decision, as there’s a good chance it’ll lead to greater and better things in your current workplace.
But if you are a fresher who is just entering the corporate world then also you will have a wide range of opportunities to choose from. Digital marketing is not limited to just one method, there are many types of digital marketing which has led to many opportunities in the field. Following are some career paths an MBA in Digital Marketing can pursue:
- Social Media Executive
- Seo Specialist
- Email Marketer
- Paid Media Executive and many more.
Finally, the key factor that distinguishes an MBA program is the networking opportunities it provides to candidates. An MBA in digital marketing program will assist students in developing their own network of teachers, classmates, and college alumni. MBA students will also be able to network in the corporate sector.
Many universities even support events and activities that allow students to meet and network with seasoned professionals, as well as develop student-alumni connections through mentorships or on-the-job training, which provides students with significant networking experience. These contacts will be useful to you even after you graduate and enter the business world.
You can greatly advance your career in digital marketing if you enroll in an MBA program. This is because obtaining a digital marketing MBA provides you with a solid foundation for prospering in a hot market that shows no signs of slowing down.
An MBA program will provide you with a deeper understanding of business and marketing principles, more opportunities to add to your resume, enhanced employability, and a better possibility of advancing within your present job environment.
But if you can’t invest much time and money but still aim to learn digital marketing then an online digital marketing course will be the best choice for you. It will mainly focus on teaching you digital marketing but at the comfort of your home and is comparatively less expensive.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.