8 useful tips for creating video presentations

Creating a great video presentation takes skill, time and patience, but there are some ways that you can elevate your presentation, taking it to the next level and striking awe in the hearts of your audience.

If you’ve got a presentation, conference or trade show coming up, then you’ll want to pursue these eight useful tips to ensure you optimize your presentation and engage your audience with your message.

In this article, we’ll discuss some of the benefits of creating an effective video presentation and provide eight great tips to enhance your presentation.

Benefits of creating a great video presentation 

Before we get on to some great video presentation tips, it’s important that we explain first why it’s so important that you take constructive steps to take your presentation project to the next level. To do this, we’ve compiled some of the key benefits of creating a great video presentation for your school, business or other AV project.

Better engagement 

One of the first things you’ll notice after you stage a great presentation is you’ll see a significant improvement in your engagement. So, why is engagement important? Engagement is what keeps your colleagues, employees and audience in tune with your primary business objectives.

Without engagement, you’re likely to struggle to get everyone on board with your message, leading to productivity bottlenecks and poor company culture. With a great presentation, you can boost engagement and ensure that your message is loud and clear to your audience.

While they may usually switch off in a standard PowerPoint presentation, a stunning and interactive presentation is bound to get them listening.

Improved company profile 

Say you’re at a trade show or a large conference, and it’s your turn to make a big impression on your potential clients. To do this, you need the very best presentation to show off your most impressive attributes. Sounds simple, but have you ever considered why this is important? The answer lies in your company profile, of course.

Company profile can make a big difference to how many investors and business partners you bring in and whether you stand out from your competitors. With a great presentation, you’ll present yourself at the cutting edge of technology and communication, making you the go-to business in your industry.

8 tips for an effective video presentation

Now you know why you should strive for an effective video presentation, let’s discuss how you can do that. Here are 8 tips to creating a great video presentation.

1. Consider your audience’s needs 

While it’s easy to neglect, especially when you’re focusing on the sheer spectacle of your presentation, your audience’s needs should always come first. This will help you tailor your content to fit their individual needs, objectives and wishes, ensuring they stay engaged throughout your presentation. Ask yourself these series of questions when you’re compiling your presentation:

‘What does my audience want to see?’

‘What impression do I want to leave?’

‘Why is my audience attending my presentation?’

‘How would my audience react to my content?’

‘What is the main message I want to convey to my audience?’

2. Keep within your budget 

Effective video presentations don’t need to break the bank. You can find well-priced video presentation technology that transforms your presentation into a high-production value event with ease.

Why not ask the venue whether you can use their collection of AV technology, such as speakers, generators, microphones and interactive whiteboards and screens? This is a big part of creating an effective video presentation, as it ensures you get a return on your investment and takes the stress out of putting your presentation together!

3. Use the right technology

A big part of creating an effective presentation is using the right technology to complement your presentation methods. Using certain technologies can help elevate your audience experience, allowing you to create more dynamic and effective displays with ease.

For example, if you’re using a video wall as a presentation technology, then you’ll want to use the corresponding technology. To take your video wall to the next level, you’ll want to use a video matrix switcher, a processor and video wall controllers as well.

This ensures you can process input signals, organize your layout and seamlessly switch between different signals. Without this technology, you won’t be able to create a dynamic and interesting display.

4. Think about your venue 

Regardless of whether you’re putting on a huge conference or a simple conference call in a meeting room, you should always think about your video presentation venue. Make sure you choose a venue with the right acoustics, Wi-Fi connection and outlets for all your equipment!

5. Include diverse presentation techniques 

We can all agree that reading a PowerPoint presentation from a large screen can become tedious and leave your audience snoozing in a corner.

To combat this, try to diversify your presentation methods. Instead of going for the norm, try to use interactive whiteboards or video walls that allow you to convey a high volume of information in a more interactive and engaging way than a standard screen or projector.

6. Use a microphone 

One of the most overlooked features of a video presentation is audio. When you’re focusing on how things look, it’s very easy to forget that your audience will need to hear you during your presentation.

Why not use microphones during your presentation, especially if you’re holding your presentation in a large venue? You can choose wired options if you’re looking for reliable connections or wireless handsets if you’re aiming for interactivity and space to move around your set.

7. Enlist the help of an AV team

While it might not be useful to get the help of an AV team if you’re putting on a smaller display, but for larger presentations like trade shows or conferences with hundreds in attendance,  you might want to consider bringing in an extra set of hands.

AV teams are a great way to take your video presentation to the next level and ensure that your video technology all operates according to your project wishes. This can reduce the chance of faults in your presentation and can help you incorporate more visually engaging elements like lighting.

8. Secure a reliable WiFi connection

Finally, you’ll need to secure a reliable and fast Wi-Fi connection. While it seems small, we all know the feeling when you’re sitting with a buffering screen or you’re asking virtual conference attendees to repeat what they’re saying because the Wi-FI cuts out every third word. To avoid any awkward buffering or unexpected hiccups that could cost your engagement, find a venue with a fast Wi-Fi connection. Not only will this help you stage a better presentation, it’ll also ensure your attendees will have no issues using their own devices.


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