Video content on Instagram has a huge niche. Moving beyond its original use as a platform for celebrities, Instagram now serves as a powerful marketing tool, offering a unique way to reach audiences and make a lasting impact.
Before you start learning the ins and outs of this dynamic platform and start creating compelling content that resonates with your audience, it’s important to understand the formats available.
Types of Instagram Videos
Known for its visually appealing content, Instagram has expanded its horizons from original image-only posts to various video formats. This has diversified the platform’s content and provided users with many ways to express themselves creatively.
Don’t forget that when creating video posts on your Instagram feed, your content needs to be interesting and relevant to your audience. Use high quality videos to ensure the best viewing experience. The video editor for Instagram Vjump will help you create professional content.
Let’s dive into the details of the formats.
1. Video posts in the feed
Instagram feed video posts appear directly in your followers’ feeds. They can last up to 60 seconds, providing a short but effective opportunity to share information.
This format is ideal for product demonstrations, mini-video blogs or testimonials. Consistency of video messages in the feed allows companies to create a lasting impression and a strong visual portfolio for new subscribers.
2. Instagram Stories
Instagram Stories are short 15-second videos that disappear after 24 hours. This format is ideal for topical posts, such as daily updates, behind-the-scenes looks, or limited-time offers.
The transience of stories creates a sense of urgency and encourages viewers to take immediate action. Additionally, their casual and authentic nature allows companies to connect with their audiences on a more personal level.
3. Instagram Reels
Reels is the ability to create and share video clips ranging from 15 seconds to 15 minutes. Reels can be intended to entertain or inform. They are often used by companies to showcase their brand personality in a way that suits them best.
This format allows you to reach a wider audience (not just subscribers). It also presents more readable content, making it ideal for tutorials, product reviews, or storytelling.
4. Live broadcasts
Instagram Live Videos offers real-time video streaming. This format is ideal for interactive sessions such as Q&As, product presentations or interviews. Online interaction allows for instant feedback and audience engagement.