As Malaysia enters yet another lockdown to prevent the spread of COVID-19, it becomes clear again that the businesses that are primed to survive the lockdown are those who have taken the initiative to beef up their digital presence. Customers will be locked in at home, with no way to participate in commerce other than online. The digital marketplace will again be the go-to place for commerce in Malaysia, meaning that those who are prepared will come out unscathed. If your business is not prepared, then you need to contact an SEO agency in Malaysia today to ensure that your business survives.
Looking for an SEO agency in Malaysia is not as simple as just looking for any old digital marketing agency. SEO is a digital marketing practice that takes skill and precision as well as technical knowledge and experience. A successful SEO agency in Malaysia will be one that specifies that their expertise is in SEO, as opposed to other aspects of digital marketing like advertising or content creation.
What is SEO
SEO stands for Search Engine Optimization. It is the process of optimizing your website’s content and profile to appear higher on search engine results pages, like a Google search. On the surface, it sounds like a very straightforward approach; however, it is, in reality, a blend of art and science. Beating the Google algorithm is not easy, especially since the algorithm is constantly updated.
Say your business does watch repairs in Petaling Jaya. A customer looking online for a service like yours is bound to type the keywords “watch repair PJ” into their preferred search engine. The search engine will then comb the internet for websites that contain the keywords “watch repair PJ” and show them all the results it has found.
If your website doesn’t contain the keywords that you think your customers will search for, then you need to implement them into your website content. This is one aspect of SEO. If you have them already but aren’t seeing the results, it may be because the search engine doesn’t view your page as trustworthy. This may be because you have few visitors, unsafe elements on your site or not enough backlinks from other websites.
An SEO agency in Malaysia will be equipped to take full stock of your website’s value and devise an SEO strategy that improves the quality and trustworthiness of your pages. They will also be up to date with the latest changes from leading search engines and adjust the strategies accordingly.
What to Look for When Searching
Ultimately, you will need to contact a few SEO agencies in Malaysia in order to find out which is the best match for you. That said, there is one simple trick you can deploy to weed out the bad agencies.
When you search for “SEO agency in Malaysia” on Google, you will see how Google ranks each agency. You probably want to go with the agency that ranks first or second because if they can get to the top of Google in a highly competitive keyword search, then they can probably do wonders for your business.