Having a large number of followers is an important factor if you want to start making money on Instagram, but it’s not the most important one. While some influencers believe you’re going to need at least 30,000 followers, others think even 1,000 can be enough.
However, it all comes down to a niche. Your goal should be to attract brands that want to partner up with you! Of course, to make this happen, you need to gather a wide audience.
So, is there a set number of followers?
No, but if you want to have a regular income, a figure that guarantees it is 10,000 followers.
On the other hand, even a much smaller amount of followers can be enough to start earning. Some Instagram users with less than 1,000 followers manage to get income. Despite this, the rule is the more the better!
How many followers do you need to make more than $1,000 a month?
Your income depends on the number and the engagement of your followers.
So, it’s possible to have a small number of them and still make money, but the amount of money will be less than in a situation with a large number of followers.
If you have, for example, 5,000 followers, you’re probably going to be paid around $50 per post.
To make around $1,000 per month, your goal should be to have 10,000 – 15,000 followers. This way the brands can pay up to $200 per post.
Finally, to earn $1,000 per post, you should have more than 100,000 followers.
What else is important?
So, the most important thing is to engage as many followers as you have by adding videos, photos and posts.
That way you keep them interested, which means you have an impact on them. They will begin to trust you and whatever you say, they will believe it.
Make sure you connect with your audience and give them what they need – your posts should be relevant and useful.
You can calculate your engagement rate by dividing an average number of likes and comments on your posts by the number of your followers and then multiplying with 100.
Rates higher than 4-6% are considered high rates and thus brands can see your followers love your posts and trust you.
Why is their engagement more important than the number?
Well, think about it – if you visit a profile with 30,000 followers, that has around 100 likes per post and 32 comments, something’s off, right?
On the other hand, if a profile has 5,000 followers, 3,000 likes and 2,000 comments, that’s more convincing.
This kind of strategy leads you to your final goal – attracting brands.
The more people see, like and comment on your posts, the greater the chance to be discovered. Keep in mind that you can even buy views and likes to help yourself.
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Remember the key components – the number of followers, high engagement rate and attracting brands.
They want someone who can promote their products and services to improve their business.
There’s no point in having 100,000 followers if they don’t care about your posts, don’t like them and don’t buy them.