Social media is an immense landscape, and it’s getting bigger day by day. Social media plays a vital role in endorsing brands and businesses. According to a study, 93% of marketers are using social media channels to upgrade their business. Some brands are still unaware of the benefits of using social media for marketing purposes. If you aren’t leveraging social media for your business, you miss out on a powerful marketing tool to reach your audience. You can leverage the best SMM panel to increase your popularity among the audience.
Have you ever thought about why social media had become an effective marketing tool for businesses? Now, let see why brands need to employ social media for marketing.
Why Do Businesses Need To Use Social Media For Marketing?
Based on a study, currently, more than 2.6 billion users worldwide are utilizing social media. To break your echo chamber and connect with your target audience, you will have to make a prominent presence on social media. Here are some of the stats that show why brands need to use social media platforms.
- By a survey, 92% of marketers agree that social media plays a crucial role in the marketing strategy for a business.
- According to a report, 78% of marketers saw a rise in traffic after using social media.
- More than 85% of marketers say that there was an increase in the exposure and visibility through social media.
The above statistics give a clear understanding of how social media is essential for growing your business. But If you’re based in UK, you might want to take a look at this overview of UK social media statistics.
Now, let’s check out some of the practical tips to drive better results using social media.
Identify The Right Channel
There are many social media platforms, but which one is the best for your business? While selecting a specific social media platform for your business, there are chances that you might get tempted to choose the wrong forum. Hence, you will have to select the right social media channel where your target audience is present to endorse your business. To find the right channel at which your target audience is most likely to engage, you will have to research. By a study, over 2.702 million people are leveraging Facebook. Similarly, each platform has a specific target market. Hence, you will have to choose the right social media network that is suitable for your brand.
Showcase Your Brand’s Story
By showcasing your brand’s story on social media, you can amplify your brand’s visibility around the globe. Some brands say that the storytelling tactic is immensely beneficial for growing a valuable connection with the audience. Stories help the brands to build a loyal relationship with the target market. Social media is a compelling landscape to share your brand’s story and reach the right audience. Rather than promoting your brand, try generating stories of your business to connect with your audience seamlessly. You can always share your stories at The Doe site. You can post your company’s pictures, share the struggles you had gone through to grow your business, and show some exclusive insights into your brand to reach a wider audience.
Utilize User-Generated Content
User-generated content is one of the engaging ways to connect with your target market. Nowadays, people are more likely to believe the suggestions and reviews of other users than the brands themselves. By leveraging user-generated content, you can build a reliable and trustable connection with the audience. Based on a study, 47% of generation Y are more likely to get captivated by user-generated pictures while pre-shopping. In another study, 50% of respondents say that user-generated content is more influential when compared to other content. Hence leverage UGC on social media to grow your reach and recognition on the social media channel.
Leverage Live Videos
Live videos are growing its popularity across people around the globe. It is playing a massive role in building the engagement rate of brands and businesses. According to a study, 80% of users prefer watching videos as they feel directly connecting them with the brand. Based on another review, 67% of users are more likely to purchase a ticket for an event after watching its live video. Thus, by posting live videos on social media channels, you can enhance your brand awareness with ease.
Hashtags play a vital role in enhancing your engagement rate among the audience. It helps the brands and businesses to amplify their reach and visibility. Enterprises are using hashtags to boost their organic exposure and reach. So, while posting your content, you can employ hashtags to strengthen your reputation and recognition. Thus, utilize hashtags relevant to your niche to uplift your exposure.
Social media is a compelling landscape to enhance your visibility and reach. You can amplify your engagement rate instantly by leveraging social media platforms in the right way. We hope you gained an idea of how you can boost your marketing using social media. If you have any other ideas, share them with us in the comments section.