The holidays are upon us and for businesses, this is a big opportunity to make sales. Of course, you’re going to have to make adjustments and marketing campaigns on your end if you really want to be successful. Using tools like promo.com’s free video maker is a good start but there’s so much more you can do.
It used to be that people didn’t like seeing video ads on their online browsing experience but that was before. Now, people don’t have any qualms about seeing online ads but of course, it depends on how good the ad is. In most cases, people can be converted into customers with the right kind of video ad.
We understand that not everyone is a good video editor. It takes a lot of time and practice to make a decent video. However, the good news is that you can use a free video maker online to make videos easier. Nowadays, you don’t have to put a lot of effort into it as the software can help do things for you.
Making a video might just be one of the best things you can do for your business. However, you’ll have to go through a lot of planning first before you make a good video ad. You’ll also have to consider your budget as well. If you want to make a good video for the holiday season, then here’s a good guide to follow.
Plan Ahead
The key to making a successful video for your business is to plan ahead. Understand who your customers are and know what they want to see. You need to know these things because you want to do more with less especially when you’re on a budget. As such, going for a deep analysis of your customers and competitors might just be a good idea.
Aside from it, you’ll also need to ready your materials and the software you’ll be using for making the video itself. In this case, you have access to a wide selection of free video makers that can make the job easier. While free, these tools are very versatile and capable of helping you do what you sought out to do.
Why use a free video maker?
A free video maker should have features to trim and crop videos, as well as make transitions. Most of these tools also come with automatic retouching to make your videos look more professional. These aren’t as complex as other top-quality video editors but they definitely get the job done.
What’s good is that these video makers are constantly evolving. One today might become even better and more capable in the following months. This is because the developers behind these tools are more than willing to upgrade their creation with new features and quality of life upgrades as well.
As these video makers are free, one last thing to worry about is your budget. We understand that one of the biggest concerns when it comes to making videos is the budgeting itself. Hopefully, this will make it easier for you to create a high-quality video for your business.
Conceptualize
Next up, you’ll then need to think about what it is that you want to shoot. There are many ways you can go about making a video for your business. Some business owners focus on creating videos that highlight the magic that happens behind the scenes. Using such videos, you can take your customers on a tour that showcases the process that you go through.
If you want something more simple and more direct to the point, you can make an ad that simply promotes your business. Don’t let this type of ad discourage you. These are still effective when it comes to generating conversions. Sometimes, the best form of business is one where you are more honest and upfront about what you want to achieve.
The type of video that you create really depends on your business and the market that you cater to. What works for you might not always work for others and vice versa. Planning ahead and conceptualizing beforehand is a good way to make a truly effective video that is capable of generating good gains and conversions.
Shoot And Edit
The quality of your video can depend on the raw footage that you create. It doesn’t matter if you are using a good editor. If the raw footage is bad, then you aren’t going to come up with something that’s horrible. Investing in a good camera is a wise idea but you also need to know that today’s smartphones can deliver amazing results as well.
As for the editing itself, understand that it is a trial and error process. You aren’t going to be perfect on your very first edited video. In fact, you’re probably going to make a ton of mistakes along the way and that’s alright. Online video makers are easy to use and master so take your sweet time in creating the video.
Releasing
This is a very important part of the process. Learning the perfect timing to release your video can make or break its success. Believe it or not, bad timing can actually make even the best video ads useless. It’s the same with movies. For example, a small film releasing alongside certified blockbusters is definitely a bad idea.
In your case, your release should coincide with the time that your audience is most active. This increases the likelihood that they’ll be able to see and interact with your video. Study your market well and you can make any video successful simply through perfect timing. This is a lot more important than you think.
Conclusion
A free video maker might help you make amazing videos but that’s it. There is still a lot of work to be done on your end but that’s okay. All it really takes is a lot of practice and love and eventually, you’ll be able to make a truly successful video for your business.
