Owning a massage therapy business is an exciting adventure. Whether you are the sole employee or have a team of massage therapists working under you, every day is a new challenge – which means you need to be at the top of your game.
Over recent years, massage therapy has rapidly grown in popularity. Now, people of all ages – from young college students to retired elderly people – are visiting their local massage spas and salons to receive relaxation and pain relief. After all, when it comes to muscle aches and strains, massage therapy is one of – if not the – best solutions.
If you’re the owner of a massage therapy business, you likely want to improve your customer experience (especially if you have a lot of competitors in your area). Here’s the good news: this is easy to do. All that’s required of you is to follow these important tips and tricks. Before long, your profits will be happier than ever.
Tips and Tricks
Now, let’s jump into the tips and tricks.
Have High-Quality Air Conditioning
When people go to get a massage, they expect to be in a warm room. However, they don’t want to reach a point where they begin to overheat, as this will ruin the entire experience for them and likely cause dehydration.
Therefore, if your spa or salon doesn’t have one already, you need to get a high-quality commercial air conditioning unit to allow you tp better control the heating.
Provide virtual consultations
Over the past couple of years, healthcare has undergone some big changes. Now, people in the UK are more health conscious than ever.
Because of this, a lot of them now want virtual consultations before they receive any treatment – be it from a doctor or massage spa.
This is why a lot of doctors are now providing digital appointments rather than face-to-face. It saves time and allows them the opportunity to provide patients with peace of mind.
So, you should join in the digital party by offering virtual consultations to potential customers. For example, if a customer wants to know the specifics of how you will treat their problem (e.g., lower back pain), you can schedule a quick and efficient virtual consultation with them where you describe your treatment plan. This way, they can be more assured and educated before arriving at your practice.
Offer discounts on first-time massages
The massage therapy industry is all about incentives. Getting customers on board can be difficult, which is why you need to throw incentives out there to catch their eyes.
A classic (and proven) way to do this is by offering discounts on first-time massages. Customers can get a taste of what you offer and will then feel more inclined to return for full-price massages in the future.
Advertise your team of masseurs
Do you have a team of masseurs working for you? If so, make sure to advertise them on your website. Provide short bios as well as their specialties. For example, one masseur might be a specialist in fixing neck pain.
This will help to personalize your business and create a relationship between your team and your customers. Upon arrival, customers will feel like they know your team on a personal level.
Have an online bookings system
Customers don’t always like to book appointments over the phone or in person. Instead, they might like to book them online either through your website or social media pages: so make sure to provide them with this option!