Many people think increasing foot traffic to your business is only possible if you have an expensive storefront. It isn’t true. There are different marketing mediums to boost sales without incurring huge expenses. Here are our top tips for getting people into your business:
Make Your Business Inviting From the Inside Out
The first thing is to ensure that your storefront is clean and inviting. It includes keeping the sidewalk in front of your business clear of debris and offering customers a place to sit down if they choose to do so.
If you have a window display, make sure it’s appealing. Keep things neat and organized so that customers can easily see what you have on offer.
Make sure that any signs or advertisements are visible outside your store. If people can’t see them, they won’t know what you have available for sale inside!
Use Search Engine Optimization to Increase Web Traffic
To increase foot traffic to your business, then it’s time to start optimizing the site for search engines. SEO ensures that a website appears near the top of Google searches for relevant keywords or phrases. Several factors affect how high up in the search engine results pages (SERPs) your website will rank:
The number of links pointing back to your site from other websites
- The quality and relevancy of these links
- Your content’s relevance, uniqueness, and quality
- Have a great website
Having a great website is the first step in getting more foot traffic to your business. If you are not sure if your website is good, here are some things to look for:
- Is it mobile-friendly?
- Are keywords used in the title and description?
- Does the page provide information that people want?
Consider hiring a professional if you need to know if your site has any of these qualities.
Send Out an Email Newsletter With Coupons
If you still need to set up an email newsletter, it’s time to start. Email newsletters help to keep your customers and clients updated on new products and services and offer special discounts or promotions they won’t find anywhere else.
The goal is for these coupons to increase foot traffic into your business by driving people in who wouldn’t otherwise come in.
Get Social with Facebook and Twitter
Most businesses have a presence on these sites, but not all use them to their advantage.
Many businesses skip these sites as they can’t determine how best to utilize them for marketing purposes. If you’re a business owner hesitant about getting started with Facebook and Twitter, we’ve got some tips for you!
Create a unique hashtag for your business that customers can use when sharing content about your company online.
Participate in the daily challenges that are popular on the internet.
Your customers don’t know you, and they don’t know your business. You have to draw them in, and they have to be curious enough to take a peek at what you offer. One way to do that is by providing a unique, local experience.
Offer a tasting or class at your store: This is something that I have seen work well for many small businesses. People love trying new things, especially if they’re food-related, so offering tastings or classes is easy to get people in the door who would never step foot into your store.
Offer an experience unique to the area where you live: If there’s something about where you live (be it the weather, people, or culture) that makes it unique, then use this as part of your marketing strategy!
Host Events or Specials That Bring People in the Door
Hosting an event or special is another way to get people into your business. Events are a great way to bring in foot traffic because they attract the local community, so everyone will be talking about it and potentially referring others for future events. Specials are also helpful because they can draw in customers who have never heard of your business.
To make this work for you, make sure that the topic of your event is something that people would not easily find on their own (for example: “Free coffee tasting”). Also, remember that you’ll need time between each one; if you host them too often, people will only pay attention now! It’s essential to research beforehand so that when people hear about these events or specials, they feel like they’re getting something new every time instead of repeating themselves repeatedly. It could make them less likely to return next time.
Remember that you can be something other than the most significant business to succeed. You require an intelligent plan and good ideas to get people into your door. We’ve given you some ideas for how you can do this! If nothing else, remember that there are many ways for your business to grow, including having fun with what you do (or at least seeming like it).