Whether you are going to a trade show or a business fair, you will want to promote your business in the most efficient ways possible. Alternatively, perhaps you are looking for a way to promote your business from the inside and want to display banners within your operational premises.
Whatever the case, the right banner can attract the attention of a wider audience and hopefully turn people into customers. It’s always a good idea to have a banner printed for display, but how exactly will you hold it up? You need to ensure you get the right banner support or stand – with this in mind are some top tips and questions you need to ask to help you select the ideal stand for your particular banner.
Is It Versatile?
Choosing a banner stand means you will likely want to find a versatile one. You will need one that can be set up in a few different ways and may even be extendable and retractable. Thus, the investment in your banner stand will go further and have a great range of use over time.
However, be aware that retractable, extendable, and foldable banner stands may cost a little bit more. Still, based on the revenue that they bring in, they are well worth the money.
Is It Stable?
Irrespective of where you choose to hang your banner, you need to ensure that the stand will remain straight for as long as you need it to. This will mean you must ensure that the banner stand can support the banner’s weight, which is even more essential if you are placing it outside of your shop or business. As such, it will need to be made from a material that is sturdy enough to handle wind and rain and will also not rust easily.
How Often Will You Use It?
If you want to use your banner stand every week, you need to invest in a higher-quality one – but if you will only use it to promote certain goods or services at your shop or business, you may want to invest in a budget option.
Take care here, as even if you only use it for advertising certain events, you don’t want a banner stand that is held together with unsightly duct tape – this can send the wrong image about your business!
Is It Easy To Transport?
If you are going on business trips with your banner to promote your products or services, you will want to ensure that the banner stand is transportable. Ideally, this means it will be made from a lightweight material, like aluminum, and it will be foldable enough to transport on a train, on a bus, or in a car.
Is It The Right Size?
When you spend all that money getting a banner or several banners printed, you will want to ensure that the post is the right size since the size and width of any banner can vary. Even if you intend to buy a retractable and extendable stand, you need to be certain that it will extend to the size required. Therefore, be sure to take along a measuring tape and check the specs!