A good website is one that executes the following principles well: aesthetic and functionality. The higher the quality of these factors, the better the ranking of the page. Visually a website must be clearly laid out; there must be a sense of organization. This means that content is appealing but not overwhelming; fonts, writing and images should not be distracting but on the contrary should aid the overall message of the website to be conveyed to the user. The more minimalistic the layout is the less confusion the website will create with navigation, increasing user engagement. The homepage of a good website will clearly and precisely list
the contents of the website, giving users the information they need to proceed with navigation to titles or subheadings they are looking for. For instance, the basics would be the following pages: Home, About us/ About Management team, Contact Us, Terms of Use, Landing Pages (specifically titled), Sitemap (for SEO crawling), Products, Services and Privacy Policy. Maintaining a user-centric mindset will make this task easier; tools that can help achieve these aesthetic components are website builders and content management systems (CMS) such as Squarespace.
Another aesthetic factor includes having a minimalistic URL and title. This increases ranking and inevitably- user popularity. Ensuring a current layout affirms that the website is updated regularly.
Correspondingly this rings true for the actual content as well. Updating the information on the page includes adding and deleting, so that the website is as relevant as it can be and so that no misinformation is spread, leading to dissatisfied users.
On the flipside, the functional aspects to building a good website are essential. There is no use of a pretty and convenient-to-use website if it has a very low ranking, as it will barely amass traffic. Exercising SEO practices will ensure that a website can attain its targets and even exceed them, such as optimising seed keywords. Make sure you get a good SERP tracker tool to track your keyword rankings. Having a well chosen domain name is a good start, checking that it is sensible and does not breach trademarks.
Other functional factors to consider for a greater target audience engagement would be to administer landing pages which will keep clients on your site. Integrating social media and establishing clear communication will boost responsiveness as your website will appear active and trustworthy. Furthermore, some basic “housekeeping” rules on a website would be to track performance data with webmaster tools and modify your website accordingly. Invest in security with specialized softwares and remove any faulty links and errors. Consider monetizing depending on your website content for increased profit or setting up an e-commerce platform. Earning more links by involving your website in host websites and optimizing your website format to fit smartphones will increase user interaction and can positively impact your website’s popularity.
Overall there are many things you can do to build a good website, and applying the above suggestions will ensure a solid platform.
