Top Instagram Marketing Trends of 2021 that You Must Know

Instagram is not only a social platform anymore; it has evolved into an economic engine for big and small businesses. Though Instagram marketing was limited to only branded content and posts earlier but now with features like Instagram Stories and IGTV, brands have found a new way to market themselves.

The dynamic nature of Instagram makes it difficult to scale its evolution. In this article, we will discuss the top Instagram marketing trends of 2021. So, continue reading the article to know how you can increase follower count, earn more revenue, and increase engagement using the 2021 Instagram trends.

Instagram Marketing Trends of 2021

If you are considering or using Instagram for marketing then you need to know the top marketing trends of Instagram. Instagram has a large user base, it has over 1 billion active users, and more than 500 million check the platform every day. You will able to create high-quality content and an effective marketing strategy by using the Instagram marketing trends that are discussed in this article.

So, now let’s have a look at the top 7 Instagram marketing trends of 2021.

Content Still Rules

The most essential and foremost thing that you must consider during your Instagram marketing is the content. Several tools are available that can help you in creating good Instagram content. But one thing you should keep in mind, do no stress more on production value. According to Later, posting more authentic and unfiltered content became the top trend since 2019 among various brands and influencers and this trend is likely to continue. Besides making candid content you should also stress making your content attractive.

Instagram Stories

This feature of Instagram became very popular among Instagram influencers since its launch in 2016. More than 80% of Instagram users post stories, 90% of the Instagram influencers prefer to use Instagram stories to publish their content. Also, according to 80% of the brands, Instagram stories heavily impact influencer content about their brand. To create more engagement you can use the features such as polls, emojis, stickers, and more. These features of Instagram stories are available to all users. You can use the Swipe Up feature of Instagram to add links for specific stories instead of frequently changing your bio. But this feature will be available to you only if you have 10,000 followers. You can buy followers on Instagram from a company that provides you human, genuine followers, likes, and relevant comments from active Instagram influencers.

Increase in Usage of Reels

Instagram Reels launched in 2020, was Instagram’s response to Tik-Tok and is now available in more than 50 countries. It enables the users to create and edit short videos. Brands can incorporate Instagram Reels in their marketing strategies. If you are not using Tik-Tok you can use the platform to stay updated with the trends that are going on and be the first one to launch that trend in Instagram Reels. You can also use Reels to make informational content.

Following Relatable Influencers

As the trend of unfiltered and authentic content continues, brands are collaborating with relatable influencers. The majority of the users of Instagram follow people to which they can relate to. Because of the connection that influencers have with their audience, you should consider all kinds of influencers be it micro or nano for representing your brand.

In-App Shopping 

Instagram is making shopping easier as more than 70% percent of online shoppers are using Instagram to search for new products without even leaving the platform. You must have seen Shoppable posts in your Instagram feeds by tapping on the small bag icon in the lower-left corner of your feed where you can view the details of the product by tapping them.

Using Explore Tab

Keeping the users busy for the longest time possible is the goal of every social media platform and for the same reason Instagram has created its Explore tab. Here you can view various other interesting contents which are not well-known. Daily, more than 200 million Instagram users visit the Explore tab. This tab offers users shortcuts using which they can find contents that appeal to them. So, brands and influencers should use Explore tab to reach the people who do not already follow their accounts but may have an interest in their contents.

Using IGTV

Instagram has announced that to make IGTV more attractive to their users, they will be allowing ads on the platform that will generate the same revenue ad percentage as YouTube for the creators. While posting videos on IGTV one thing you should go for candid videos having a polished and produced look because users are seeking more authentic and unfiltered content from the influencers.


The evolution of Instagram will continue to happen. So, if you want to create content that stands out from others then you must keep yourself updated with the trends. These are the 7 popular Instagram marketing trends of 2021 that you should consider to support your Instagram marketing.

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