When we talk about massive advertising and social media platforms, Instagram pops up in the mind. It is the platform where you can not only share your personal deeds, but can make use of it for several business-related activities. Recently, the marketers met with Instagram updates that was a big revolution in the marketing industry.
Instagram is continuously bringing lots of features for commercial use. Having said that, it is a pioneer of exclusive promotional activities that you can count for.
With Instagram updates, you can serve the buyers in a better way. We all know how difficult it used to be when the buyers wanted to see the things that these platforms were lacking.
In this digital era, all you need is more Instagram updates than ever. Hence, your voice is heard, and the developers worked for you to get a better experience.
The new ad formats, optimized content features, online shopping, and much more–you can simply get to know many things about Instagram updates in this post.
Keep watching this space for the latest updates because I will tell you how Instagram can make your business more effective than ever. So, let’s get started.
Instagram Updates That You Knew Not!
1. Reels is a new life
With the massive demand for bringing all the mini-video features in one platform, Instagram introduced Reels to promote your products in a new way.
TikTok was the platform that survived the competition and brought several users to one platform. However, Instagram didn’t feel safe and worked day and night to get back to the audience.
Today, the latest Instagram updates include Reels, which is more like TikTok and has many more things that a marketer could ask for. With these features, you can promote your brand by creating small creative videos with music in the background. It is definitely fun to attract the audience with a marketing tactic, which is preferred by everyone around the world.
2. Product and branded content tags on Reels
The second most important update recently we encountered is the product and branded content tags. Since Reels is absolutely new to us, the developers brought another exciting update in the service that the marketers are already drooling over.
In November, Reels experienced a minor change. The menu bar came up with new tags that can be accessed easily with every use.
Although Instagram had product tags on stories and feed, Reels made it easier for the buyers to shop the products through these tags. Not only can this, but the posts with product tags be used as ads for promotion too.
Besides, branded content tags are also added to Reels and Live. Isn’t it interesting?
3. Guides expansion to more users
In May, one of the best Instagram updates the marketers experienced was Guides, which was only shared with select creators. However, the recent change is about the update being available to everyone.
You asked for it and now everyone can access it. That’s really an excellent move for the marketers around the globe.
At the initial level, the guides were only catering to wellness tips. In the recent update, people can create customized guides based on the themes of their choice.
As you publish the guide, it can be shared on stories, DMs, and even on a desktop.
4. Improved exploration system
Re-engineering the entire system is what Instagram is always about. We have seen that the platform always looks into the matters it bothers the users a lot.
Among several Instagram updates, there is one more thing that makes the platform effective for all. We really mean it!
The marketers of every platform including the online B2B marketplace were fed up of ranking home and exploring feed content. The update is about rebooting the feature for the marketers.
According to the engineers, the previous system was a constrained exploration system. The change is all about revamping the system and making it more “feels like home.”
Also, Instagram engineers say that the content ranking system includes everything that a marketer expects to see on the platform. For instance, it provides results based on the factors like relevance, engagement, and freshness.
You should definitely explore more about the update to get massive benefits at a time.
Instagram is life for the marketers. No matter what the business is about, you can always rely on the platform to promote your business globally. Recently, Instagram met with several transformations that brought an unbelievable experience to the users. If you know what I mean, you will definitely think of the things you really need for marketing. So, when you read this post, try to explore the platform in a whole another way. However, there can be some slight changes for the users in different regions because some updates are not available to such regions too early, which are not present in their list.