CNBC on Roku: For In-Depth Business and Market Coverage

In a world where financial markets fluctuate at lightning speed and business decisions can make or break fortunes, having access to up-to-the-minute insights is crucial. Enter CNBC on Roku – the dynamic duo that promises to unlock a treasure trove of financial wisdom right in the comfort of your living room. Imagine having front-row seats to top-tier business analysts dissecting market trends, CEOs sharing their strategies, and expert opinions shaping the future of investments – all with just a click of a button.

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Whether you’re a seasoned investor looking for an edge or simply curious about the intricate dance of money and power, this collaboration between CNBC and Roku is set to be your ultimate gateway into the high stakes world of finance. Strap in as we embark on an exhilarating journey through the labyrinthine corridors of Wall Street, guided by none other than the trusted voices of CNBC now streaming on Roku.

How can I stream CNBC on Roku for free?

Streaming CNBC on Roku for free has never been easier, providing viewers with unparalleled access to in-depth business and market coverage at their fingertips. By simply downloading the CNBC channel on your Roku device, users can dive into a wealth of financial insights, expert analysis, and real-time updates without any additional cost.

Here are also a few more options to consider for streaming CNBC on Roku for free:

  • Pluto TV – This free live TV streaming service has a CNBC channel that streams the network’s programming. No account needed.
  • Xumo TV – Another free option with a CNBC channel. No login or sign-up required.
  • Sling Blue – Sling TV offers a free trial of its Sling Blue package which includes CNBC. You’ll need to provide payment info but can cancel before the trial ends to avoid charges.
  • Locast – A nonprofit local TV streaming service available in some major US cities. It carries CNBC in certain markets. Free but may ask for donations.
  • CNBC website/app – CNBC has a website and apps that allow live streaming of the channel. However, you may encounter advertising or limited content without a pay TV login.
  • Antenna – If you live in range of local broadcast towers, a HDTV antenna plugged into your Roku can receive over-the-air signals which may include CNBC depending on your location. No streaming or subscription needed.

How do you get and set up the CNBC channel on Roku TV?

You can get and set up the CNBC channel on your Roku TV by following basic steps given below:

  1. Open the Roku Channel Store on your Roku TV by selecting the “Streaming Channels” option on the Home screen.
  2. Use the search option and search for “CNBC” or scroll through the featured/recommended live TV channels.
  3. Select the CNBC channel option when it appears in the search results. This will likely be the Pluto TV or Xumo channel offering it for free.
  4. Select “Add Channel” to add the CNBC channel to your Roku TV.
  5. The channel will now install and appear in your Roku TV channel list.
  6. To watch CNBC, select the channel from the main menu or scroll over to the channel guide within the Pluto TV/Xumo apps.
  7. You may need to provide a name/email to create a basic account for services like Pluto TV but it’s generally not needed for Xumo.
  8. The CNBC livestream should now begin playing. You can also browse their program guide and set reminders/recordings within the app.

How can I activate the CNBC channel on Roku TV?

Here are the steps to activate the CNBC channel on a Roku TV:

  1. Make sure your Roku is connected to the internet.
  2. Press the Home button on your Roku remote.
  3. Select “Streaming Channels” from the menu.
  4. Search for “CNBC” and select the CNBC channel option. There are a few different ones to choose from like CNBC via Pluto TV or Xumo.
  5. Select the option to add the channel. It will then install.
  6. Once installed, select the CNBC channel icon from the home screen menu.
  7. You may be prompted to log in with credentials from your cable/satellite provider to verify you have a subscription that includes CNBC.
  8. If you don’t have a pay TV subscription, try using the CNBC channel within Pluto TV or Xumo instead, as those provide a free live stream.
  9. If it still won’t activate, double check your Roku is connected to the internet and try restarting the device.
  10. You can also try reinstalling the CNBC channel option from the Roku channel store again.

By Using cable TV providers to activate the CNBC channel:

Here are the steps to activate the CNBC channel on Roku TV using your cable TV provider credentials:

  1. Install the CNBC channel from the Roku Channel Store as outlined above.
  2. Once installed, select the CNBC channel icon from your Roku menu.
  3. You’ll be prompted to authenticate by entering your cable/satellite TV username and password.
  4. Select the name of your provider from the list (e.g. Comcast, Spectrum, DirecTV, etc).
  5. Enter the username and password for your cable/satellite TV subscription account.
  6. The username is usually the full email address used to log into your provider’s account.
  7. Once logged in, it may take a few moments to activate. You’ll get a message if it’s successful.
  8. If activation fails, double check your username/password and try re-entering. Contact your provider if still having issues.
  9. Once activated, you should now be able to access the live CNBC stream and on-demand content (if available).
  10. You need an active cable/satellite subscription that includes CNBC in your channel package for this to work.

By Using a CNBC pro subscription to activate the CNBC channel:

You can  activate the CNBC channel on Roku TV using a CNBC Pro subscription by following these steps::

  1. Go to and purchase a CNBC Pro subscription. Plans start at $4.99/month.
  2. Once subscribed, install the CNBC channel from the Roku Channel Store as normal.
  3. Open the CNBC channel on your Roku TV.
  4. You’ll be prompted to log in with your CNBC Pro account credentials (the email and password used to purchase the subscription).
  5. Enter the email and password associated with your CNBC Pro account.
  6. Once logged in, the channel should activate and you’ll have access to CNBC’s live stream and on-demand content library through the subscription.
  7. If it doesn’t activate right away, try restarting the Roku and reopening the CNBC channel.
  8. Make sure the email and password you’re using matches the account tied to your active CNBC Pro subscription.
  9. Contact CNBC support if still having issues activating with your Pro subscription credentials.
  10. You must maintain an active CNBC Pro plan for the channel to remain activated on Roku TV.


Q: What streaming services offer CNBC on Roku?

A: Free options include Pluto TV and Xumo TV apps. Sling TV has a free trial. Locast streams it locally. CNBC also has their own channel.

Q: Will the picture quality be good without a cable subscription?

A: Picture quality on free services is decent but may not be as high definition as cable. It depends on your internet speed. Paid alternatives like Sling or CNBC Pro offer better quality typically.

Q: Can I watch CNBC programming on-demand with a Roku?

A: On-demand content varies by service. CNBC Pro and cable logins provide the most on-demand options. Free services like Pluto TV only offer live streaming typically.

Q: Will CNBC activate if I don’t have the right cable package?

A: No, if you try authenticating with cable credentials but don’t actually get CNBC in your current package, it won’t activate. Look at alternative free/paid options instead.

Q: Is the CNBC app required or can I just use channel addons?

A: You don’t need the CNBC app – many services offer their own CNBC channel you can add like Pluto TV, Xumo, Sling, etc. The CNBC app may have extra features but others work for live streaming too.


In conclusion, the introduction of CNBC on Roku presents a unique opportunity for viewers to delve into an array of financial insights and business coverage like never before. With this platform at their fingertips, individuals can now access in-depth analyses, real-time market updates, and expert opinions at their convenience. The synergy between CNBC’s reputable journalism and Roku’s user-friendly interface offers a seamless experience for those seeking to stay informed in today’s dynamic economic landscape.

Furthermore, the availability of CNBC on Roku signifies a shift towards democratizing financial information and making it accessible to a broader audience. This move not only empowers viewers with knowledge but also fosters a culture of financial literacy and awareness. As the boundaries between traditional media and streaming services blur, the integration of business news into popular platforms like Roku marks a significant step towards meeting the evolving needs of modern audiences hungry for valuable insights that can shape their financial decisions.

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