TikTok is one of the fastest-growing platforms with soaring popularity among GenZ. it has made its mark on social media in a very short span of time. Many people have gained viral fame through TikTok, thanks to its highly dedicated and engaged user base. This phenomenon has led to numerous people building entire careers out of their TikTok profiles.
Given the rise in the number of users pursuing content creation on TikTok seriously, TikTok launched the TikTok Creator Fund in 2020. The purpose of this initiative was to empower creators and appreciate the effort they put into bringing amazing content to TikTok. However, there are also several other ways one can earn through TikTok. This post will shed light on how you can make money on TikTok and how much TikTok creators really earn.
Ways to Make Money on TikTok
If you want to become a full-time content creator on TikTok, these are the ways you can generate money through your TikTok account.
- TikTok Creativity Program Beta
TikTok Creativity Program Beta (also formerly known as TikTok Creator Fund) pays creators to reward their efforts for creating engaging content for the platform. However, there is an eligibility criteria to participate in this program.
- You must be over 18 years of age to be eligible.
- There should be at least 100K video views on your profile in the last 30 days.
- Your TikTok profile should have at least 10K followers.
- You belong to any of these regions: US, UK, France, Germany, Spain, or Italy.
- Your videos should align with TikTok’s Community Guidelines and Terms of Service.
This program allows creators to upload longer videos and gives them access to a myriad of useful tools. It provides them with the opportunity to earn 20 times more than they could with the TikTok Creator Fund.
- TikTok Series
TikTok Series is another monetization opportunity provided by TikTok. This feature is great for building a dedicated community around your content. Series allows you to set a particular price for users to access your premium and exclusive content. There is also a criteria to be eligible to create a Series on TikTok.
- You should be 18 years or older.
- Your account should be at least a month old.
- It should be a personal public account and not a business, political, or private account.
- You should have posted at least 3 or more public posts in the last month.
- Your videos should have a minimum of 1,000 views or more in the last 30 days.
- Your content should be original.
- Your content must not be violating TikTok Community Guidelines.
- Brand Partnerships
If you have significant engagement rates and follower count, you can get paid to publish branded content on your profile and promote it to your audience. Drive engagement on sponsored posts by getting more tiktok comments and views on them.
As a creator, you can also use TikTok Creator Marketplace to collaborate with brands for paid and reward-based campaigns.
The top-earning TikTok influencers and content creators are the ones who charge thousands of dollars from brands to publish sponsored posts on their profiles. For example, Charlie D Amelio earns over $100,000 for each branded post.
- Affiliate Marketing
Affiliate marketing is another way to earn money through TikTok. You can post links on your profile to drive sales for various brands. For each sale, you earn a commission. The more people purchase a product through your links, the higher you get to earn.
- LIVE Gifts
TikTok has also made it possible for users to send LIVE Gifts to their favorite creators. The viewers above 18 years of age can purchase coins to activate gifts. These gifts are displayed in the live room in the form of various stickers and animations, each one with a different pricing.
When a creator goes live, the viewers can send them LIVE Gifts that can be exchanged for money on TikTok. Creators can also collect Diamonds if they have activated LIVE Gifts on their account. If they get more tiktok auto views, they can increase their chances of getting more gifts.
- Tips
Tips are a great way for users to express their appreciation in a tangible way for the creators they admire. Viewers can send Tips to creators to support them in their endeavors. This helps them strengthen their bonds and foster a sense of community for both creators and viewers. Tips can be $5, $10, $15, or a custom amount entered by a user. Creators can enable this feature and get a Tips icon on their profile. The audience can tap this icon to send them Tips.
- TikTok Shop
You can directly sell your products in the app on TikTok Shop which was launched in 2021. It’s a great way to showcase your product portfolio to your audience and enhance their in-app shopping experience. This feature is especially helpful for businesses but even if you want to sell products as a creator, this is a great option.
How Much Does TikTok Pay to Creators?
As reported by numerous sources, TikTok pays 2 to 4 cents per 1000 views which makes $0.02 and $0.04 respectively. So if you get a million views on a video, you can earn between $20 to $40 roughly, which is peanuts.
You can’t solely rely on TikTok to pay you for all the hard work you do to create amazing content. It’s simply not enough to sustain a living even if you get millions of views. You have to resort to other income streams such as brand partnerships, affiliate marketing, tips, gifts, etc.
If your video gets a billion views, then you could possibly make anywhere between $20,000 to $40,000.
How Much Money Do Top TikTokers Make?
The answer to this question is variable for every creator. The TikTokers who do make a great deal of money mostly earn through brand collaborations. It depends on the number of their followers and engagement rate. For example, here are some of the highest-earning TikTok creators in the world.
- Charli D’Amelio makes an estimated amount of $17.5 million per year.
- Dixie D’Amelio makes an estimated amount of $10 million per year.
- Addison Rae makes an estimated amount of $8.5 million per year.
- Khabane Lame, Bella Poarch, and Josh Richards make an estimated amount of $5 million per year.
Closing Statement
Now you are aware of how much the highest-paid TikTok content creators are making. If you are a budding creator and need some motivation, this is your sign to get inspired and start building a loyal following around your content. Of course, it takes time, consistency, and effort, but with the right strategies, you can pull this off.