Rolex is one if not the most popular brand for luxurious watches, but this popularity comes with a price. If you wonder why Rolex is so expensive, you found the right article here. We want to introduce you to all the reasons. If you don’t know how much Rolex even costs, have a look at this overview https://www.chrono24.co.uk/rolex/index.htm.
Stainless steel is not all the same
Rolex only uses high-quality stainless steel, which is challenging to work with. This means that it takes more time to produce a Rolex, and at the same time, it has to be done by specific machines used to treat these high-quality materials. Not only that, but this type of steel, the 904L steel, is rare, and not every brand works with it.
Own Science Lab
Rolex invests a lot of money each year into their own research; they even have their own internal Research & Development department. These facilities are well equipped and offer scientists the opportunity to research the newest technologies.
All Hand-Assembled
Suppose you believe that Rolex watches come from factories we have to disappoint you. All the watches are hand-assembled, which significantly impacts their price. Sure, there are machines used in the process, but the assembly is done by hand to ensure the correct procedures and give each watch the necessary attention. Of course, each person was trained and is an official technician. Not only that, but Rolex requires its employees to check each watch multiple times before it goes out to the purchaser. This means it will work perfectly!
An In-House Foundry
If you are worried that the gold used in Rolex watches isn’t fairly produced, we can tell you that the company even has its own foundry. They only work with suppliers they trust, which is only a small number. Each Rolex usually contains about 24K gold, either white, yellow, or so-called every rose gold.
Technology
You think technology and traditional watch production don’t go well together! The truth is, Rolex does use machines in combination with manual labor, but that also means that the devices have to be up-to-date all the time. Therefore Rolex focuses on technology to find the perfect production steps to create a high-class product.
Security
Starting from around 5,000 to 500,000 Dollars – Rolex is expensive, and that’s not a secret. The higher the popularity of a brand, the higher the risk of getting robbed. That’s why the production building is safer than Fort Knox!
Rolex Dive Watches Are Individually Tested for Water Resistance
Since Rolex watches are also called “Tool Watches”, there are more than just expensive accessories. They are supposed to help you daily, especially the Diver watches. That’s why each dive watch is tested individually for water resistance! This dive watch is surrounded by the Oyster case, which could ruin the whole watch if it is not secure.
Many Gemologists Work At Rolex
Rolex means high-quality materials. That’s why there are even geologists working at Rolex, which means determining which material is the best!
The Production of a Rolex Takes About a Year
Do you think a Rolex watch is a product for the masses? Definitely not; the price is unique, but the production takes a year. This means a year full of research, production, and labor. No surprise that this watch is so expensive, right?
In-House Manufacturing
When you buy a Rolex, you support Rolex. This company creates almost everything themself and doesn’t rely much on upon outside sources.
